Establishing an Effective Digital Brand Connection
Marketers need to clarify their brand’s voice, personality, and purpose to tell a story that resonates across all digital touchpoints and helps drive customer value. Today, with new customer mindsets, social media, content marketing, and technology, the role of your company's website shifts from a static information repository organized around your company's needs to an engaging hub providing access and insights.
In this course, we will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity. You will get clear on your brand’s voice and story and understand how that should impact and drive downstream digital creative.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
This workshop is for marketing and brand managers responsible for building a successful web presence and activation strategy, including:
- Marketing Managers
- Digital Marketing Managers
- Community Managers
- Social Media Managers
It is particularly relevant for those struggling to express a unique brand voice in a digital environment that sets it apart from its competitors.
Learning Objectives
- How to focus your website on what your audience wants and needs
- How to create content that is meaningful and engaging to drive reach and distribution
- How to move beyond content to create meaningful brand experiences
Find out what you will learn from instructor Jay Mandel in the video below.
Estimated Length of Completion
Approximately 70 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Jay Mandel
After nearly twenty years serving some of the world’s largest Fortune 500 companies in senior marketing roles, Jay now channels that experience to help organizations and individuals deliver emotional and meaningful connections with customers. As an entrepreneur, professor, marketer, and coach, Jay is defining a more effective and efficient model for our customers to engage with, based on current marketplace trends and the power of networking, technology, and trust. The glue that holds Jay’s work together is his core values: Candor, Curiosity, and Collaboration.
Jay has longstanding partnerships with diverse and highly skilled marketing consulting and technology providers including Royal Ventures, UX Bureau, and Ringer. He regularly contributes brand marketing and content strategies for middle-market companies and corporations.
He is the principal of Your Brand Coach and provides coaching and mentorship to professionals looking for a more fulfilling life and career. His approach is centered around helping clients define core values and a simple marketing promise so that clients’ values can be applied commercially.
Jay is also an adjunct professor at Sacred Heart University’s Jack Welch College of Business and Technology and teaches graduate-level marketing classes including Social Media, Building your Personal Brand through Content Marketing, and Post-Pandemic Marketing. In addition, Jay is on the Association of National Advertiser’s roster of trainers.
Before his entrepreneurial career, Jay provided six regions and 220 markets with the tools to complete consistent/on-brand social and content marketing (i.e, social publishing and collaboration platform, dashboards, social listening, and analytics). This led to multiple award-winning global campaigns including Open Championship, and the Rugby World Cup.
Jay received his Bachelor’s degree in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies from the Whitman School of Management at Syracuse University. Mandel then received a Master’s degree from Columbia University in Strategic Communications.