Establishing an Effective Digital Brand Connection

Marketers need to clarify their brand’s voice, personality, and purpose to tell a story that resonates across all digital touchpoints and helps drive customer value. Today, with new customer mindsets, social media, content marketing, and technology, the role of your company's website shifts from a static information repository organized around your company's needs to an engaging hub providing access and insights.

In this course, we will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity. You will get clear on your brand’s voice and story and understand how that should impact and drive downstream digital creative.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

This workshop is for marketing and brand managers responsible for building a successful web presence and activation strategy, including:

• Marketing Managers
• Digital Marketing Managers
• Community Managers
• Social Media Managers

It is particularly relevant for those struggling to express a unique brand voice in a digital environment that sets it apart from its competitors.

Learning Objectives

1. How to focus your website on what your audience wants and needs
2. How to create content that is meaningful and engaging to drive reach and distribution
3. How to move beyond content to create meaningful brand experiences

Find out what you will learn from instructor Jay Mandel in the video below.

Estimated Length of Completion

Approximately 70 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here