Agile Digital Marketing

Seats are limited and confirmation of attendance will be required in advance of the session.

 

Slow decision-making leads to lost sales and reduced marketing return on investment. The root cause of slow decision-making is the lack of data driven insight. The goal of this workshop is to show you (and your team) how to operate like a fast-growing startup by applying agile marketing principles that will empower your marketers to iterate fast and drive positive business results. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the agile marketing process, from understanding the right Key Performance Indicators (“KPIs”) for your business model to implementing a rapid-iteration process that allows your team to operate with the speed and focus of a top performing startup.

Whether you’re an e-commerce company in the growth stage of your lifecycle or an established well known
B2B brand, this workshop will help you overcome any obstacles or processes that hinder your success; enabling you to speed change across your business unit or company. This workshop helps you to utilize a simple process and structure for implementing an “agile startup” mindset and process into your existing workflow. You’ll walk away from this workshop with the right tools and resources to more quickly achieve your growth objectives.

This engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate agile marketing examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best growth teams as well as learning the pitfalls they have learned to avoid.

Who Is This Workshop For?

This workshop is for anyone who is involved in executing digital marketing campaigns for their business. It’s a must-have workshop for teams that are looking to optimize their efforts and increase results through an agile process. It can serve as a great introduction for those new to the world of digital marketing and a welcome refresher for seasoned professionals.

Download the full benefits here


  • Set the Stage (15 min)
  • The Key to Disruption Speed (30 min)
  • A Fast Team is a Data-Driven Team (45 min)
  • Choosing the One Metric That Matters (20 min)
  • Break (10 min)
  • Why Focus and Speed Matter in Marketing (30 min)
  • How to Build a Data Driven Marketing Team and Culture (60 min)
  • Building Your Initial Growth Plan (30 min)
  • Lunch (60 min)
  • Agile Marketing Frameworks (30 min)
  • Best Practices: Executing an Agile Marketing Plan (45 min)
  • Charting the Paths and Pitfalls to Being Agile (20 min)
  • Break (10 min)
  • Growth Models from Agile Teams (30 min
  • Acquisition, Retention and Network Effects (30 min)
  • Planning Growth via Ongoing Disruption (20 min)
  • Break (10 min)
  • How to Build a "Startup Culture" within a Big Organization (45 min)
  • Closing (10 min)

when

Start: Thursday, February 20, 2020 at 9:00am

End: Thursday, February 20, 2020 at 5:00pm

WHERE

Reed Smith LLP
Three Logan Square
1717 Arch Street, Suite 3100
Philadelphia, PA 19103

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Agile Digital Marketing Client-Side Tier $0 Platinum Tier $0 Gold Tier $499 Silver Tier $599 Individual $799 Nonmember N/A

Instructors

trainer

Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.