Agile Digital Marketing | School of Marketing | ANA

Agile Digital Marketing

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to bcoy@ana.net with your name, email and phone number.  

 

Download the full benefits here


  • Set the Stage (15 min)
  • The Key to Disruption Speed (30 min)
  • A Fast Team is a Data-Driven Team (45 min)
  • Choosing the One Metric That Matters (20 min)
  • Break (10 min)
  • Why Focus and Speed Matter in Marketing (30 min)
  • How to Build a Data Driven Marketing Team and Culture (60 min)
  • Building Your Initial Growth Plan (30 min)
  • Lunch (60 min)
  • Agile Marketing Frameworks (30 min)
  • Best Practices: Executing an Agile Marketing Plan (45 min)
  • Charting the Paths and Pitfalls to Being Agile (20 min)
  • Break (10 min)
  • Growth Models from Agile Teams (30 min
  • Acquisition, Retention and Network Effects (30 min)
  • Planning Growth via Ongoing Disruption (20 min)
  • Break (10 min)
  • How to Build a "Startup Culture" within a Big Organization (45 min)
  • Closing (10 min)

Instructors

trainer

Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.