Creative Production: What Marketers Need to Know - Virtual | School of Marketing | ANA

Creative Production: What Marketers Need to Know - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

The escalating demands for content necessitate a heightened awareness of effective contributions to the creative production process. In this era, it is imperative to comprehend optimal ways to challenge the marketing production ecosystem, explore innovative approaches, and skillfully navigate the myriad options available—all aimed at maximizing your production budgets. In this workshop, you will learn:

  • Insights into the Creative Production Landscape:
    • Understand the current state of creative production, including emerging trends and technologies such as AI and Virtual Production.
  • Fundamentals of Designing and Producing for Social Platforms:
    • Learn essential strategies for designing and producing content tailored specifically for various social media platforms.
  • Comprehensive Understanding of the Production Process:
    • Explore the Director/Photographer-led production process, from initial planning stages to final delivery.

Who Is This Workshop For?
This workshop is best suited for those accountable for creative production who are working with either external agencies or internal creative teams, including brand marketers, advertising managers, in-house creative teams, creative operations, and those in marketing procurement and category sourcing roles.

Download the full benefits here

  • ANA Welcome & Workshop Overview (5min)
  • Setting the Stage (5min)
  • Production Landscape & Game Changers (20min)
  • Planning Your Production (10min)
  • Producing for Social Platforms (30min)
  • Break (10min)
  • Creative Production Process (70min)
  • Action Plan (20min)
  • Closing (10min)


Advertising Production Resources

Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for approximately 70 advertisers around the globe. With hands-on production experience in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Through our integrated approach and world-class benchmarking - powered by ACERO™, the world's largest proprietary database of production investment - we drive innovation, improve production acumen, and increase return on investment for all our clients.