Creative Production: What Marketers Need to Know - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

The growing need for content means it's more important than ever to understand how to make a real impact in the creative process. Today, it's all about pushing the boundaries of marketing production, exploring fresh ideas, and making smart choices to get the most out of your production budget. In this workshop, you'll discover:

• 360 Campaign Planning: Discover how to create impactful storytelling content that works across multiple platforms, the importance of a 360-campaign brief, best practices for budgeting and scheduling, and production approaches.
• Live-Action Production 101: Explore the basics of the Director/Photographer-led production process, from creative development to bidding, shooting, and post-production through to final delivery. Learn where AI is being used throughout the production process and how it plays a role in shaping efficiency, decision-making, and creative outcomes.
• Content at Scale and Generative AI: Learn essential strategies and production approaches for producing content at scale. Uncover where to gain the most benefit from AI and understand time and cost efficiencies, along with how best to navigate compliance and governance challenges.
• Working with Influencers and Content Creators: Discuss strategies and challenges of working with influencers and content creators who are becoming the fastest-growing "agencies," often working directly with brands.
• Move from Chaos to Clarity: Learn how to protect creative intent where it matters most, while ensuring holistic production decisions are efficient, agile, and aligned with brand values.

Who Is This Workshop For?
This workshop is best suited for those accountable for creative production, including brand marketers, advertising managers, in-house producers, and production specialists, as well as those in marketing procurement and category sourcing roles.

Download the full benefits here

• ANA Welcome & Workshop Overview (5min)
• Setting the Stage (5min)
• Production Landscape & Game Changers (20min)
• Planning Your Production (10min)
• Producing for Social Platforms (30min)
• Break (10min)
• Creative Production Process (70min)
• Action Plan (20min)
• Closing (10min)