Fast Forward Your Content Marketing

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This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here

Setting the Stage (30 min)
Create Your Content Marketing Mission Statement (35 min)
Frame Your Content Marketing Strategy (30 min)
Frame Your Content Marketing Strategy Exercise (25 min)
Break (10 min)
Outflank Competitors with a Content Audit (40 min)
How Message Maps Make Your Story Clear, Concise and Consistent (30 min)
Message Map Exercise (35 min)
Lunch (45 min)
Gain Insights from Buyer Personas (35 min)
Map Content to the Buyer's Journey (30 min)
Map Content to the Buyer's Journey Exercise (20 min)
Break (10 min)
Measure to Improve Content Marketing (40 min)
Measure to Improve Content Marketing Exercise (20 min)
Closing (20 min)

Instructors

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.