Differentiating to Win in the New Normal (B2B Marketing Series)

This event is over.

As B2B buyers “consumer world” and “business world” collide, due to work environments and no true “work” vs. “personal” time, expectations of the experience and the blurring of industrial suppliers v. consumer facing suppliers/marketplaces will pose a threat for Business Industrial marketers.  How will marketers meet B2B buyers in moments of intent specifically on their owned properties and through branding?

Key findings:

  • Business Industrial Marketers are not investing in website experiences - when it is the #1 factor in the buyer selection process, specifically in latter parts of the journey on finding the best option and finalizing
  • With 79% of buyers believing online adoption for buying will increase in the next 3 years - getting your website, right, will be critical
  • 92% of marketers say branding is important, yet marketers are investing in lower funnel marketing tactics rather than online video or display, which are key ways to meet buyers in awareness driving tactics.


Start: Wednesday, August 5, 2020 at 3:00pm

End: Wednesday, August 5, 2020 at 4:00pm