Final Interview with ANA CEO Bob Liodice: 30+ Years of Marketing Transformation & What’s Next

As he prepares to conclude a remarkable 31-year tenure as CEO of the ANA, Bob Liodice joins us for his final interview to reflect on the past, unpack the present, and share his perspective on what’s next for the marketing industry.

In this dynamic session, Bob will draw on decades of leadership at the forefront of industry transformation—exploring how marketing has evolved, the forces that have shaped today’s landscape, and where he believes the industry is headed next. He will also highlight the critical priorities marketers must embrace to stay competitive in an increasingly complex and fast-changing environment.

This conversation offers both a retrospective on transformational leadership and a forward-looking view grounded in Bob’s vision for the future of marketing.

Key Learnings:

• How marketing has evolved over the past 30+ years
• Key inflection points that reshaped the industry
• Bob Liodice’s view on what’s next for marketing
• What marketers must prioritize to stay competitive
• Leadership lessons from 31 years at the ANA