The AI Advantage: How Marketers Can Drive Impact Today and Win in an AI-Driven Future

AI isn't just changing how marketing gets done—it's changing how consumers discover, evaluate, and choose brands. As AI reshapes both the marketer's workflow and the consumer journey, marketing leaders face a critical challenge: how to unlock value today while preparing for a future that may look fundamentally different from the one they know.

In this session, we'll explore how leading organizations are using AI to accelerate decision-making, improve efficiency, and drive business results—while examining the broader shifts AI is creating in search, discovery, customer behavior, and brand engagement. 

Join us for a candid conversation with Chalice, including Ali Manning, COO, and Tylynn Pettrey, SVP of AI and Analytics, on what marketers need to do now to stay competitive in an increasingly AI-driven world.

What You'll Learn:

• How leading marketing organizations are using AI to increase productivity, improve decision-making, and accelerate growth
• Where AI delivers the greatest value today—and where human insight, creativity, and judgment remain essential
• How AI is reshaping consumer discovery, search, and customer journeys
• What the rise of AI agents and intelligent assistants could mean for brands, media, and marketing strategy
• Practical considerations for preparing your team and organization for the next phase of AI adoption