Gender Equality in Advertising: Proven to Be Good for Business

This event is over.

As COVID-19 upends daily life and business, advertisers are struggling with how to best manage campaigns during this difficult time. With women influencing more than 85 percent of purchases and their lives and livelihoods being affected by the virus in different ways, it’s more important than ever to ensure that advertising resonates with them. 

A joint study from SeeHer, a division of the Association of National Advertisers’ (ANA), and IRI has proven that depicting women accurately in advertising is not only the right thing to do for gender equality but has a proven and measurable impact on sales. The study found that campaigns that accurately portray women and girls garner 2-5x sales lift.

In this webinar, you'll learn:

  • How gender equality in advertising has been proven to drive sales
  • Why GEM (Gender Equality Measure™) scores are the gold standard in determining whether advertising is accurately portraying females and how it can be used to boost sales
  • How six leading brands were able to substantiate the link between sales and the accurate portrayal of women in their campaigns 


Start: Thursday, May 14, 2020 at 1:00pm

End: Thursday, May 14, 2020 at 2:00pm



Nadine Karp McHugh
President, SeeHer
Association of National Advertisers

Jennifer Pelino
Senior Vice President, Omnichannel
Media Center of Excellence