Marketing Maestros | Archive | ANA

Marketing Maestros Archive

February 2019

  • Opt-in Media Buys: Between a Rock and a Hard Place

    Posted: Feb 28, 2019 12:00am ET BY Manuel Reyes

    Trust and transparency have been at the top of the list of industry issues for the past two years. An issue of increasing concern is opt-in, non-disclosed media transactions. Manuel Reyes, CEO of Cortex Media, explains.

  • Come On In, the Water’s All Right

    Posted: Feb 27, 2019 12:00am ET BY Cliff Campeau

    Years after the industry was shaken by calls for increased transparency and reports of ad fraud, some say it’s safe for advertisers to resume their media buying activities. But is the water really safe?

  • Eight Hours at CES 2019

    Posted: Feb 27, 2019 12:00am ET BY Nick Jones, Jim Carlton

    Seven trends gleaned from CES, condensed into a bite-sized read.

  • A Marketer’s Strongest Muscle Is the Agency: Keys to Ending the Agency Mania

    Posted: Feb 26, 2019 12:00am ET BY Bruno Gralpois

    The agency landscape continues to change. Bruno Gralpois, co-founder and principal of Agency Mania Solutions and author of Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results, shares his insight into how to structure for success.

  • As Social Media Usage Wanes, Marketers Must Reevaluate Their Media Channels

    Posted: Feb 26, 2019 12:00am ET BY Matthew Schwartz

    Social media usage is changing, and marketers need to be strategic in how they use it and how they allocate their budgets.

  • A Conversation with Ad Industry Leader Greg Stern

    Posted: Feb 25, 2019 12:00am ET BY Bill Duggan

    Group EVP Bill Duggan discusses a new 4As study and other industry topics with Greg Stern, board chair of the 4As and founder and co-chairman of agency BSSP.

  • Bridging the Diversity Disconnect: Charting More Inclusive Pathways to Growth

    Posted: Feb 25, 2019 12:00am ET BY Elliot Lum

    Marketers talk about wanting more diversity in the talent pool, but there’s more work to be done. Elliot Lum highlights the findings of a new study from the AEF.

  • Brand Purpose Podcast: How Purpose Spurs Millennials, with Jeff Fromm

    Posted: Feb 20, 2019 12:00am ET

    In the second episode of the ANA Brand Purpose podcast, author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials to engage with brands.

  • Inside Panera’s “Food as it Should Be” Campaign

    Posted: Feb 15, 2019 12:00am ET BY Emma Phipps

    In an exclusive Q&A, Chris Hollander of Panera Bread provides a look at the messaging that drives the brand.

  • From the Agency Perspective: Direct-to-Consumer: A Revolutionary New Concept?

    Posted: Feb 14, 2019 12:00am ET BY Marsha Appel

    Direct-to-consumer and subscription-based brands are changing the marketing game. How can agencies better meet their needs?

  • Advertising Delivery Models Are Evolving: How Will the Holding Companies Respond?

    Posted: Feb 13, 2019 12:00am ET BY Cliff Campeau

    Agency holding companies are facing new challenges in the marketplace. How can they adapt to evolving delivery models?

  • 5 Brands Successfully Marketing to Parents

    Posted: Feb 12, 2019 12:00am ET BY Joanna Fragopoulos

    Not every family looks the same. Here are five brands who've excelled at reaching different kinds of families.

  • Three Words to Eliminate from the Procurement Vocabulary

    Posted: Feb 7, 2019 12:00am ET BY Bill Duggan

    Some commonly-used terms in marketing procurement just don’t fit right. Here are the words we need to ditch in 2019.

  • How Brands Can Rise to Meet Customer Expectation

    Posted: Feb 6, 2019 12:00am ET BY Emma Phipps

    Steve King, CEO at Publicis Media, shares his insight into the latest tech innovations, the evolving agency model, and driving consumer engagement.

  • AI-Driven Search: Building Better Experiences and a Need for Blockchain

    Posted: Feb 5, 2019 12:00am ET BY Nicole Sprenger

    As AI technology advances, marketers are trying to harness its power to grow their businesses. Here's how AI can improve search and customer experience.

  • A Playbook for a Better Agency/Client Relationship in 2019

    Posted: Feb 1, 2019 12:00am ET BY Bruno Gralpois

    With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.