Marketing Maestros Archive

March 2019


Intelligent Content Delivery Can Accelerate the Path to Sales

Posted: Mar 29, 2019 12:00am ET BY Bharath Ram Srinivasan

Smart content delivery is the secret to moving buyers through the sales funnel. Here are some tips for serving the right content at the right time.

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Are You Measuring Influencer Marketing Wrong?

Posted: Mar 28, 2019 12:00am ET BY Sarah Hughes

Influencer marketing has become a key strategy in a marketer’s digital media plans. Are marketers taking the right steps to prove the ROI of their influencer campaigns?

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Navigating the Changing Media Landscape with Charlie Chappell

Posted: Mar 27, 2019 12:00am ET BY Molly Knol

Charlie Chappell, head of integrated media and communications planning at The Hershey Company, gives a sneak preview of his session at this year’s ANA Media Conference.

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Brands Must Customize Their Social Media to Spark Sharper Conversations with Customers and Prospects

Posted: Mar 26, 2019 12:00am ET BY Matthew Schwartz

CMOs and marketers should look to Marie Kondo's decluttering techniques to generating more value from their social media channels.

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Reflections from Tom Finneran of the 4A’s

Posted: Mar 25, 2019 12:00am ET BY Bill Duggan

The ANA’s group EVP Bill Duggan interviews Tom Finneran of the 4A’s ahead of his session at the 2019 ANA Advertising Financial Management Conference.

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4 Ways Marketers Can Ensure They Learn the Right Lessons from Data

Posted: Mar 22, 2019 12:00am ET BY Ashley Pontius

In this digital age, marketers have more data to work with than ever before. Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, offers tips for learning the right lessons from data.

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Macro Trends Impacting Events

Posted: Mar 21, 2019 12:00am ET BY Sharon Mills

With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.

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Be Big Somewhere: 3 Keys to Media Planning Success

Posted: Mar 20, 2019 12:00am ET BY Cliff Campeau

In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.

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Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient

Posted: Mar 19, 2019 12:00am ET BY Matthew Schwartz

In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.

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12 Insights from the ANA In-House Agency Conference

Posted: Mar 18, 2019 12:00am ET BY Bill Duggan

The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.

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Agency Perspective: Upshot’s Eight Trends to Watch in 2019

Posted: Mar 15, 2019 12:00am ET

Upshot’s market intelligence team has compiled a list of eight trends meant to inspire your own approach to high-velocity change and innovation.

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3 Brands Successfully Marketing to LGBTQ+ Community

Posted: Mar 14, 2019 12:00am ET BY Joanna Valente

Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.

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Brand Purpose Podcast: Inspiring Brands, with KoAnn Skrzyniarz

Posted: Mar 14, 2019 12:00am ET

In the third episode of the ANA Brand Purpose podcast, KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.

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The 8 Questions Buyers Should Ask Every Data Provider

Posted: Mar 13, 2019 12:00am ET BY Matt Frattaroli

Want to ensure that your ads are reaching the right people? Here are eight questions every buyer should ask their data providers.

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Less Is More When It Comes to Content Marketing

Posted: Mar 12, 2019 12:00am ET BY Matthew Schwartz

In our second installment of our Marie Kondo-inspired series, learn how to tidy up your content marketing.

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How AI Will Transform the Consumer Journey

Posted: Mar 8, 2019 12:00am ET BY Tod Loofbourrow

Every marketer knows a great story is a relevant story. Tod Loofbourrow, chairman and CEO at ViralGains, explains how AI can help marketers tell more relevant stories.

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Driving ROI: Q&A with Sourcing Leader Tracy Avelar

Posted: Mar 7, 2019 12:00am ET BY Bill Duggan

Tracy Avelar, managing director of vendor and sourcing management at Charles Schwab & Company, gives some insight into sourcing and procurement ahead of the 2019 ANA Advertising Financial Management Conference.

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Brands, It’s Time to Move Past Linear Storytelling — Here’s How

Posted: Mar 6, 2019 12:00am ET BY Abbey Thomas

Marketers lament the prevalence of second screens, but are they missing an opportunity for great storytelling? Abbey Thomas, CMO at Tremor Video DSP, explains.

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Applying the KonMarie Method to Marketing

Posted: Mar 5, 2019 12:00am ET BY Matthew Schwartz

What can marketers learn from Marie Kondo’s tidying methods? Here are some ideas to bring more joy into your marketing.

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Still Relying on Engagement?

Posted: Mar 1, 2019 12:00am ET BY Sebastian Jespersen

In an expanding and shifting marketplace, brands face more competition for their presence in consumers’ lives. Sebastian Jespersen shares his thoughts for how they can do it.

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3 Tips to Encourage Consumer Sharing

Posted: Mar 1, 2019 12:00am ET BY Ernan Roman

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