Marketing Maestros Archive

December 2020


The 10 Most Popular ANA Newsstand Articles of 2020

Posted: Dec 30, 2020 12:00am ET BY Andrew Eitelbach

Andrew Eitelbach, the senior editor for ANA Newsstand, breaks down the ten most popular stories from ANA publications in 2020.

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One Thing Marketers Can Do to Mitigate Advertising Risk

Posted: Dec 29, 2020 12:00am ET BY Cliff Campeau

Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

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Beyond Profit Podcast: A Discussion with Purpose Expert Whitney Dailey

Posted: Dec 21, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.

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Advertisers Are Following Audiences to Safety and Performance

Posted: Dec 17, 2020 12:00am ET BY Todd Wooten

Life is changing inside ad tech, fast. None of this uncertainty is good for advertisers, which is why their flight to safety is accelerating two long-running trends: the rise of in-app brand advertising and CTV adoption.

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What We Learned, Where We Go

Posted: Dec 16, 2020 12:00am ET BY Rochelle Carter-Wilson

Nearly 300 CMOs, representing thousands of the world’s top brands and combining more than 50 percent of all global advertising and media spending, gathered to commit to a common agenda for growth and good.

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20 Years of Multicultural Marketing Excellence

Posted: Dec 16, 2020 12:00am ET BY Bill Duggan

This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

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Key Takeaways From the ANA Influencer Marketing & Activation Conference

Posted: Dec 15, 2020 12:00am ET BY Mike Kaufman

The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

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Pivot: The ANA 2020 Marketing Word of the Year

Posted: Dec 14, 2020 12:00am ET BY Bill Duggan

Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

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3 Ways Agencies Can Innovate to Stop Talent Churn

Posted: Dec 10, 2020 12:00am ET BY Brian Dolan

There’s an alarming long-term issue in the ad industry. Agency staff of all levels of seniority are leaving their jobs.

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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

Posted: Dec 9, 2020 12:00am ET BY John Woo, Jeff Youngs

We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.

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Retail Is Changing

Posted: Dec 8, 2020 12:00am ET BY James Malins

Like everyone else, the thing advertisers want most this holiday season is certainty. Unfortunately, we can’t add certainty to our online shopping carts.

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Helping SMBs, the Evolution of Inclusive Marketing, and More

Posted: Dec 7, 2020 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

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Champions of Growth Podcast: Creativity and Innovation through Brand Activation

Posted: Dec 7, 2020 12:00am ET

With a focus on experiential marketing, hear how Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity, and experience. Jamey Sunshine, head of experiential marketing for the center of excellence at Nestle USA joins Gena Casciano, director of brand activation marketing at the ANA, for a candid discussion.

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Beyond Profit Podcast: A Discussion with ALSAC CMO Emily Callahan

Posted: Dec 7, 2020 12:00am ET

Charged with elevating and protecting the St. Jude brand is Emily Callahan, CMO at ALSAC, the $1.7 billion fundraising and awareness foundation of St. Jude. She joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

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The Digital Road to Recovery

Posted: Dec 1, 2020 12:00am ET BY Sebastian Jespersen

As we recover from this extraordinary time, digital has now become the primary fabric for any kind of intimate relationship between brands and customers. This is forcing companies to undertake fundamental change in how they attract, entangle with, and keep customers.

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