Marketing Maestros | Archive | ANA

Marketing Maestros Archive

January 2019

  • How to Obtain Strong Metrics for IT Software Success Stories

    Posted: Jan 31, 2019 12:00am ET BY Dave Schafer

    Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.

  • My All-Time Favorite Super Bowl Commercial

    Posted: Jan 30, 2019 12:00am ET BY Bill Duggan

    The week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.

  • 5 Brand Purpose Myth Busters

    Posted: Jan 28, 2019 12:00am ET BY Betsy Henning

    Brand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.

  • Cleaning Up the Media Buying Supply Chain

    Posted: Jan 25, 2019 12:00am ET BY Richard Bush

    Blockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.

  • Federal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry

    Posted: Jan 24, 2019 12:00am ET BY Bill Duggan

    A federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.

  • Remembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency

    Posted: Jan 18, 2019 12:00am ET BY Morgan Strawn

    The ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.

  • CES 2019 Takeaways

    Posted: Jan 15, 2019 12:00am ET BY Bill Duggan

    Bill Duggan shares his takeaways from CES 2019.

  • Using a Marketing-Driven Approach to Recruit Talent

    Posted: Jan 11, 2019 12:00am ET BY Elliot Lum

    Marketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.

  • Social Influence: Leveraging the Power of Influencers to Build Brand Advocacy

    Posted: Jan 8, 2019 12:00am ET BY Amy Belton

    Amy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.

  • Farewell and Thank You to Cynthia Perkins-Roberts

    Posted: Jan 4, 2019 12:00am ET BY Bill Duggan

    The ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.

  • Growth in 2019: A Legal Perspective

    Posted: Jan 2, 2019 12:00am ET BY Doug Wood

    Doug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.