Marketing Maestros Archive

January 2019


How to Obtain Strong Metrics for IT Software Success Stories

Posted: Jan 31, 2019 12:00am ET BY Dave Schafer

Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.

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My All-Time Favorite Super Bowl Commercial

Posted: Jan 30, 2019 12:00am ET BY Bill Duggan

The week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.

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5 Brand Purpose Myth Busters

Posted: Jan 28, 2019 12:00am ET BY Betsy Henning

Brand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.

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Cleaning Up the Media Buying Supply Chain

Posted: Jan 25, 2019 12:00am ET BY Richard Bush

Blockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.

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Federal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry

Posted: Jan 24, 2019 12:00am ET BY Bill Duggan

A federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.

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Remembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency

Posted: Jan 18, 2019 12:00am ET BY Morgan Strawn

The ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.

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CES 2019 Takeaways

Posted: Jan 15, 2019 12:00am ET BY Bill Duggan

Bill Duggan shares his takeaways from CES 2019.

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Using a Marketing-Driven Approach to Recruit Talent

Posted: Jan 11, 2019 12:00am ET BY Elliot Lum

Marketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.

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Social Influence: Leveraging the Power of Influencers to Build Brand Advocacy

Posted: Jan 8, 2019 12:00am ET BY Amy Belton

Amy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.

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Farewell and Thank You to Cynthia Perkins-Roberts

Posted: Jan 4, 2019 12:00am ET BY Bill Duggan

The ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.

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Growth in 2019: A Legal Perspective

Posted: Jan 2, 2019 12:00am ET BY Doug Wood

Doug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.

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