Marketing Maestros Archive
December 2019
Bridging the Proof Gap for OOH Marketers
Posted: Dec 19, 2019 12:00am ET BY James HellerIn today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”
READ MOREMaking Mergers Work with Amy Barzdukas
Posted: Dec 12, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANAAhead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.
READ MOREInsights on ABM from B2 Award-Winner David Caffey
Posted: Dec 11, 2019 12:00am ET BY Denise McDevittThe focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.
READ MORECMOs: Are You Ready for CX 2030?
Posted: Dec 10, 2019 12:00am ET BY Wilson RajThe burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.
READ MOREB2B Communications that Drive Reputation and Revenue
Posted: Dec 5, 2019 12:00am ET BY Dan LochmannBy combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.
READ MOREPersonalization: The ANA 2019 Marketing Word of the Year
Posted: Dec 4, 2019 12:00am ET BY Bill Duggan“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.
READ MORETransforming a Legendary Brand with General Mills’ Brad Hiranaga
Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANAAhead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.
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