Marketing Maestros Archive
December 2019
B2B Communications that Drive Reputation and Revenue
Posted: Dec 5, 2019 12:00am ET BY Dan LochmannBy combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.
READ MOREPersonalization: The ANA 2019 Marketing Word of the Year
Posted: Dec 4, 2019 12:00am ET BY Bill Duggan“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.
READ MORETransforming a Legendary Brand with General Mills’ Brad Hiranaga
Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANAAhead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.
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