Marketing Maestros Archive

December 2019

B2B Communications that Drive Reputation and Revenue

Posted: Dec 5, 2019 12:00am ET BY Dan Lochmann

By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.


Personalization: The ANA 2019 Marketing Word of the Year

Posted: Dec 4, 2019 12:00am ET BY Bill Duggan

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.


Transforming a Legendary Brand with General Mills’ Brad Hiranaga

Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.