Marketing Maestros Archive

May 2021

  • The Challenge of Activating Purpose

    Posted: May 6, 2021 12:00am ET BY Ken Beaulieu

    As more companies look to make a larger impact on society through purpose-driven strategies, they would be wise to heed to the warning of Andrea Brimmer, chief marketing and public relations officer at Ally Financial: “While the potential of brand purpose is game-changing, it’s also a minefield if you get it wrong.”

  • Nationwide’s Kristi Daraban on Managing Influencer Marketing Program Costs Efficiently

    Posted: May 5, 2021 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

    The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. At this year’s conference, Kristi Daraban, associate vice president of social media at Nationwide, will discuss how to balance costs with agencies, influencers, owned and paid media to ensure an effective campaign.

  • 3 Keys to Building a Professional Brand During the WFH Era and Beyond

    Posted: May 4, 2021 12:00am ET BY Alyssa Merwin

    People of all stripes are reimagining how to build their professional brand, as tens of millions of Americans have been working from home and typically not traveling to get business done. And as we discover (or affirm long-standing beliefs) that work can be performed virtually, the hallmarks of in-person networking have been parked on the edge of the road for the time being.