Marketing Maestros | Archive | ANA

Marketing Maestros Archive

January 2022

  • 5 Benefits of Establishing a Real Time Data and Insights Strategy

    Posted: Jan 24, 2022 12:00am ET BY Jay Kulkarni

    As technology evolves at a lightning-fast pace, data is quickly becoming a digital marketer’s most valuable resource. Consumers have come to expect personalized experiences at every touchpoint, and it’s impossible to deliver these types of highly targeted ads and campaigns without the analytics-derived insights needed to power them.

  • What’s Next for E-Commerce in 2022? 5 Predictions About Innovation

    Posted: Jan 6, 2022 12:00am ET BY Catherine Dummitt

    In recent years, we’ve seen seismic shifts in the customer experience (CX), with brands aiming to meet consumers’ rising expectations for e-commerce and the post-purchase experience. In 2022, these expectations will continue to evolve. E-commerce brands will also have to deal with growing competition, supply chain issues, as well as product and labor shortages