Marketing Maestros Archive

January 2020


Important Note: This Post Includes Puppies

Posted: Jan 31, 2020 12:00am ET BY Andrew Eitelbach

Whether your top concern as a marketer is building better creative, how to grow a family farm centered on animal welfare into an industry pioneer, or how to get more dogs into your Super Bowl Sunday, January's stories on ANA Newsstand have you covered. Here's a look at some of the key takeaways from this month's stories.

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A Guide to Agency Management In 2020

Posted: Jan 30, 2020 12:00am ET BY Bruno Gralpois, ANA Faculty

Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.

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5 Tips for Improving Your Email’s Effectiveness in 2020

Posted: Jan 29, 2020 12:00am ET BY Ryan Dinger

With more young people using email than Snapchat and Facebook, it is clear that the medium is here to stay as a marketing tool. But just because email isn’t going anywhere doesn’t mean the tactics haven’t changed. In this presentation, we cover five things you should implement in your email marketing in 2020.

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Disrupt or Be Disrupted: A Q&A with Adam Cooper

Posted: Jan 28, 2020 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

With emerging technologies, continuously changing consumer preferences and brands of all sizes fighting to cut through the clutter, how do we continue to move fast and think big? The ANA’s Marni Gordon sat down with Adam Cooper, SVP of marketing at the Wonderful Company, to discuss.

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Masters Circle Podcast: AI, Blockchain, and Agile at Scale with IBM CMO Michelle Peluso

Posted: Jan 27, 2020 12:00am ET

IBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.

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We’re on the Brink of a Social Media Hangover: Are Brands Prepared to Be the Remedy?

Posted: Jan 23, 2020 12:00am ET BY Mukta Chowdhary

We’re all going through it together — a massive hangover — and it’s phones, not flasks, that are fueling these social media scares. The Fullscreen Culture Report: Summer Edition breaks down the social media landscape and how brands can adapt.

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New ANA/Innovid Research Study on Connected TV

Posted: Jan 21, 2020 12:00am ET BY Bill Duggan

ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.

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Inside SAP’s Influencer Marketing

Posted: Jan 16, 2020 12:00am ET BY Bill Duggan

Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

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Beyond Profit Podcast: A Conversation with CECP CEO Daryl Brewster

Posted: Jan 16, 2020 12:00am ET

Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of ...

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RXBAR is No B.S.

Posted: Jan 14, 2020 12:00am ET BY Claudine Waite

Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with RXBAR CMO Victor Lee to get his thoughts on key drivers to the brand’s success, its no B.S. philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.

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12 Takeaways from #ANAInfluencerMarketing

Posted: Jan 9, 2020 12:00am ET BY Leah Marshall, Jenna Magill

The ANA’s first Influencer Marketing Conference took place at the end of last year in New York. Here are 12 attendee-inspired takeaways from the event, sourced from Twitter.

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Finding the Common Threads Is Key for Generational Marketing

Posted: Jan 7, 2020 12:00am ET BY Matthew Schwartz

ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

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Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

Posted: Jan 2, 2020 12:00am ET

There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce ...

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