Marketing Maestros | Archive | ANA

Marketing Maestros Archive

August 2019

  • How to Win an Echo Award

    Posted: Aug 30, 2019 12:00am ET BY Robert Traino

    Do you have what it takes to win an ECHO Award? There’s still time to enter — submissions close today!

  • 10 Insights from New Multicultural Media Forecast

    Posted: Aug 29, 2019 12:00am ET BY Bill Duggan

    The U.S. Multicultural Media Forecast 2019 is a new study that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study.

  • Assessing the Potential for Transitioning Work In-House

    Posted: Aug 28, 2019 12:00am ET BY Cliff Campeau

    An increasing number of marketers are transitioning portions of their advertising activities from their external agency partners to in-house teams. How can marketers assess whether in-housing is right for them?

  • Five Ways to Find the Budget for ABM

    Posted: Aug 27, 2019 12:00am ET BY Peter Isaacson

    Budgeting is one of those tasks that requires a lot of convincing. Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.

  • Farewell to Media Industry Leader Andy Jung

    Posted: Aug 26, 2019 12:00am ET BY Bill Duggan

    On August 18 we lost Andy Jung, a long-time leader in the media industry. Group EVP Bill Duggan remembers Jung’s contributions to world of media.

  • A Driving Force at General Motors

    Posted: Aug 26, 2019 12:00am ET BY Claudine Waite

    A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.

  • Chobani's Leland Maschmeyer on Achieving Top-line Growth Through Creativity

    Posted: Aug 23, 2019 12:00am ET BY Bill Duggan

    One of the featured speakers at ANA's Masters of Marketing, Chobani Chief Creative Officer Leland Maschmeyer is known for his focus on business outcomes and employee centricity. In this Q&A, he discusses in-house agencies to abductive reasoning, the importance of being "a factory," and more.

  • Transactional Relationships Are Out

    Posted: Aug 9, 2019 12:00am ET BY Bruno Gralpois

    CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.

  • New Study Reveals Untapped Opportunity to Drive Growth Via Multicultural

    Posted: Aug 8, 2019 12:00am ET BY Bill Duggan

    U.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.

  • The Future Is Entangled

    Posted: Aug 7, 2019 12:00am ET BY Antonella Bonanni, Sebastian Jespersen

    At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.

  • The Power of Love with Dunkin’ CMO Tony Weisman

    Posted: Aug 6, 2019 12:00am ET BY Emma Phipps

    Tony Weisman, CMO at Dunkin’ Brands, shares how Dunkin’ fosters that brand love and gives a preview of his session at the 2019 ANA Masters of Marketing Week.

  • How Yelp Can Build Brand Reputation

    Posted: Aug 5, 2019 12:00am ET BY Chuck Kapelke

    Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.

  • A Matter of Trust

    Posted: Aug 2, 2019 12:00am ET BY Matthew Schwartz

    Research from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.