Marketing Maestros Archive

August 2019

How to Win an Echo Award

Posted: Aug 30, 2019 12:00am ET BY Robert Traino

Do you have what it takes to win an ECHO Award? There’s still time to enter — submissions close today!


10 Insights from New Multicultural Media Forecast

Posted: Aug 29, 2019 12:00am ET BY Bill Duggan

The U.S. Multicultural Media Forecast 2019 is a new study that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study.


Assessing the Potential for Transitioning Work In-House

Posted: Aug 28, 2019 12:00am ET BY Cliff Campeau

An increasing number of marketers are transitioning portions of their advertising activities from their external agency partners to in-house teams. How can marketers assess whether in-housing is right for them?


Five Ways to Find the Budget for ABM

Posted: Aug 27, 2019 12:00am ET BY Peter Isaacson

Budgeting is one of those tasks that requires a lot of convincing. Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.


Farewell to Media Industry Leader Andy Jung

Posted: Aug 26, 2019 12:00am ET BY Bill Duggan

On August 18 we lost Andy Jung, a long-time leader in the media industry. Group EVP Bill Duggan remembers Jung’s contributions to world of media.


A Driving Force at General Motors

Posted: Aug 26, 2019 12:00am ET BY Claudine Waite

A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.


Chobani's Leland Maschmeyer on Achieving Top-line Growth Through Creativity

Posted: Aug 23, 2019 12:00am ET BY Bill Duggan

One of the featured speakers at ANA's Masters of Marketing, Chobani Chief Creative Officer Leland Maschmeyer is known for his focus on business outcomes and employee centricity. In this Q&A, he discusses in-house agencies to abductive reasoning, the importance of being "a factory," and more.


Transactional Relationships Are Out

Posted: Aug 9, 2019 12:00am ET BY Bruno Gralpois, ANA Faculty

CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.


New Study Reveals Untapped Opportunity to Drive Growth Via Multicultural

Posted: Aug 8, 2019 12:00am ET BY Bill Duggan

U.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.


The Future Is Entangled

Posted: Aug 7, 2019 12:00am ET BY Antonella Bonanni, Sebastian Jespersen

At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.


The Power of Love with Dunkin’ CMO Tony Weisman

Posted: Aug 6, 2019 12:00am ET BY Emma Phipps

Tony Weisman, CMO at Dunkin’ Brands, shares how Dunkin’ fosters that brand love and gives a preview of his session at the 2019 ANA Masters of Marketing Week.


How Yelp Can Build Brand Reputation

Posted: Aug 5, 2019 12:00am ET BY Chuck Kapelke

Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.


A Matter of Trust

Posted: Aug 2, 2019 12:00am ET BY Matthew Schwartz

Research from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.