Marketing Maestros | Archive

Beyond Profit Podcast: A Discussion with Deb Malone

Posted: Jul 29, 2019 12:00am ET

In the latest episode of Beyond Profit, Deborah Malone, founder of The Internationalist talks about companies that are making a world of difference outside the U.S., her key takeaways from a new purpose playbook she wrote for the ANA, her concern about the rise of purpose-washing, and more.

Insight into the Power of Multicultural Marketing from Ayiko Broyard

Posted: Jul 29, 2019 12:00am ET BY Denise McDevitt

The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing.

Beyond Profit Podcast: A Discussion with Jim Stengel

Posted: Jul 29, 2019 12:00am ET

In the latest episode Beyond Profit, Jim Stengel, a former global chief marketing officer at P&G and author of "Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies," discusses life and marketing purpose at P&G, why brand purpose isn't easy, the missing piece of the purpose puzzle, and more.

What Buying Habits Tell Marketers About Each Generation

Posted: Jul 26, 2019 12:00am ET BY Ashley Pontius

Each generation has unique experiences, lifestyles, and demographics that influence their buying behaviors. Here’s how marketers can tap into those buying habits to communicate with each generation.

Keeping the Vultures at Bay When It’s Time for a New Tech Partner

Posted: Jul 17, 2019 12:00am ET BY Shane Taylor

Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.

Managing In-House Agency Creative Content and Legal Concerns

Posted: Jul 16, 2019 12:00am ET BY Bill Duggan

The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”

Q&A with Walter Frye

Posted: Jul 15, 2019 12:00am ET BY Marni Gordon

In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.

What Marketers Can Learn from Political Campaigns

Posted: Jul 15, 2019 12:00am ET BY Steve Lanzano

TV’s huge reach helps marketers raise awareness. But it’s also effective for bottom of the funnel sales.

Four Appropriate Limitations On Agency Remuneration

Posted: Jul 10, 2019 12:00am ET BY Cliff Campeau

Cliff Campeau of AARM shares four examples of appropriate contract limitations for advertisers to place on agency revenue.

Clean Up in Aisle 12. Sponsored by…

Posted: Jul 3, 2019 12:00am ET BY Cliff Campeau

Some of the world’s largest retailers have their sights set on garnering a larger share of the ad market. The potential to integrate target audience information with web browsing data, shopper data and location data to serve up relevant ads in an environment where consumers can immediately click-to-buy and receive their merchandise in a day or two has the potential to revolutionize the retail ad ...

Victory for the Marketing Industry on Citizenship Question for 2020 Census

Posted: Jul 3, 2019 12:00am ET BY Bill Duggan

An ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.