Marketing Maestros Archive

June 2020


Adapting to the COVID Landscape with LEGO

Posted: Jun 30, 2020 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

James Gregson, director and head of social studio for the Americas at LEGO, speaks with the ANA about the COVID-19 pandemic and LEGO’s response ahead of the 2020 ANA Digital and Social Media Conference, which will be held virtually.

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Confessions of a B2B Marketer

Posted: Jun 25, 2020 12:00am ET BY Michelle Bandler

More than ever, digital experiences are essential to get daily tasks done. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process?

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It's Time to Align the TV Upfront Marketplace with the Calendar

Posted: Jun 23, 2020 12:00am ET BY Bill Duggan

It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.

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Adobe Digital Economy Index

Posted: Jun 22, 2020 12:00am ET

The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This SlideShare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.

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Beyond Profit Podcast: A Discussion with BeenThereDoneThat’s Nikki Crumpton

Posted: Jun 22, 2020 12:00am ET

Beyond Profit host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.

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A Growing Onus on Marketers to Sharpen Internal Communications

Posted: Jun 18, 2020 12:00am ET BY Matthew Schwartz

Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

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Champions of Growth Podcast - Talent and the Marketing Organization

Posted: Jun 18, 2020 12:00am ET

Paul Robinson, the ANA's Director of Commerce & Content Marketing, sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft, to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists, and creating bench strength within the marketing organization.

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Post-Pandemic: How Digital Marketers Can Do More with Less

Posted: Jun 18, 2020 12:00am ET BY Diaz Nesamoney

COVID-19 has caused distress and confusion, leading many to believe we are entering another economic recession. When businesses look to reprioritize their spend for the rest of the year ahead, ad and marketing spend is the first on the chopping block.

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How Burger King and Facebook are Supporting Workers

Posted: Jun 17, 2020 12:00am ET BY Dominick Fils-Aimé

At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.

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Furry Spheres of Influence

Posted: Jun 16, 2020 12:00am ET BY Andrew Eitelbach

There are pets. There are influencers. And then there are petfluencers — those internet-famous fur balls who capture our hearts, our attention, and possibly our brand allegiance.

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7 Tips From the 2020 REGGIE Awards

Posted: Jun 11, 2020 12:00am ET BY Joanna Valente

The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.

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Of Discounts and Daffodils

Posted: Jun 10, 2020 12:00am ET BY Morgan Strawn

Dollar General and Scotts Miracle-Gro are just two brands that have risen to the challenge of adapting to the novel coronavirus crisis. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

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Adjusting Marketing Budgets is Multi-Dimensional

Posted: Jun 9, 2020 12:00am ET BY Cliff Campeau

When the year began, few could have predicted the level of upheaval the economy would experience as a result of the COVID-19 pandemic. Organizations have sprung into action, many slashing advertising spend, along with other expenses, as they seek to offset dramatic reductions in revenue and to deal with mounting cash flow challenges.

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5 Resources for ANA Members Working from Home

Posted: Jun 4, 2020 12:00am ET BY Ryan Dinger

The ANA provides its enterprising members with a wealth of great resources — many of them accessible even while practicing social distancing. Here are five ANA benefits that members can use to drive meaningful brand growth no matter where their office is currently located.

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President Trump's Executive Order on Social Media Platform Censorship

Posted: Jun 3, 2020 12:00am ET BY Doug Wood

Douglas J. Wood, general counsel for the ANA and a partner at Reed Smith, shares his thoughts on President Trump’s Executive Order on Preventing Online Censorship, his call for reform under the Communications Decency Act, and the importance of the First Amendment.

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