Marketing Maestros | Archive | ANA

Marketing Maestros Archive

August 2021

  • ANA to Marketers: Let's Take a Pause

    Posted: Aug 31, 2021 12:00am ET BY Rochelle Carter-Wilson

    On behalf of the ANA Global CMO Growth Council, on September 14, 2021, we welcome you to join us for a global day of learning.

  • Crisis Averted: Converged TV Shines a New Light on Identity

    Posted: Aug 19, 2021 12:00am ET BY Blair Robertson

    Data and identity have become critical factors to unlocking the promise of converged TV. In the past, TV operated on simple metrics and traditional buying practices, which relied on standard datasets used across the ecosystem. Fast forward to today, where we find ourselves in a digitally enabled TV world that is rich with data and highly measurable and targetable advertising opportunities.

  • Marketers Sift Through Pile of Uncertainty

    Posted: Aug 17, 2021 12:00am ET BY Matthew Schwartz

    Back to normal? Not so fast. It was just last month that the country seemed on the verge of delivering a knockdown blow to COVID-19. With millions of Americans getting vaccinated and infection rates falling rapidly, there was a palpable sense that the misery wrought by the pandemic was finally behind us. But it was fleeting.

  • Where Has All the Advertising Talent Gone?

    Posted: Aug 12, 2021 12:00am ET BY Brian Dolan

    Advertising is facing an unprecedented talent crunch. After layoffs and furloughs in 2020, the industry is struggling to find talent. What’s going on?

  • They Said It at the ANA Brand Masters

    Posted: Aug 11, 2021 12:00am ET BY Bill Duggan

    The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

  • How to Get the Most Value from Your Agencies

    Posted: Aug 9, 2021 12:00am ET BY Bruno Gralpois

    Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.

  • The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

    Posted: Aug 6, 2021 12:00am ET BY Leah Marshall

    Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

  • New Connected TV Insights from the ANA and Innovid

    Posted: Aug 4, 2021 12:00am ET BY Bill Duggan

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

  • Marketing Cloud Best Practices for Publishers

    Posted: Aug 3, 2021 12:00am ET BY Jenn Choo

    The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in martech software can be both groundbreaking and challenging.