Marketing Maestros Archive

April 2020


CFOs Ought to Know

Posted: Apr 30, 2020 12:00am ET BY Marc Goldberg

In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.

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Experience Will Drive the New Normal Post-COVID-19

Posted: Apr 29, 2020 12:00am ET BY David Shulman

What inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.

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The In-House Agency Advantage

Posted: Apr 28, 2020 12:00am ET BY T. Alex Blum, Andrea Ruskin

T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during Covid-19.

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Dampening COVID-19’s Effects with AB InBev and Hyundai

Posted: Apr 27, 2020 12:00am ET BY Morgan Strawn

In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.

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Beyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger

Posted: Apr 27, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.

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Chris Schermer’s Insight into Working with Red Wing Shoes

Posted: Apr 23, 2020 12:00am ET BY Denise McDevitt

Chris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.

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You’re Sitting on a Golden Brand Building Opportunity — Don’t Waste it

Posted: Apr 23, 2020 12:00am ET BY Chris Vitti

If you have the budget, now is the best time to build the brand of your business. Here’s why.

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The Future of Work is Holistic, Virtual, and Remote

Posted: Apr 22, 2020 12:00am ET BY Joanna Valente

With the current pandemic altering how people live in both their personal and professional lives, the recent changes to the workforce are more apparent — and, if anything, our use of technology can be used to help mitigate losses and allow new workflows to be efficient.

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5 ANA Resources for Working from Home

Posted: Apr 22, 2020 12:00am ET BY Ryan Dinger

The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.

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When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working

Posted: Apr 21, 2020 12:00am ET BY Cliff Campeau

Media’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.

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Brands Stepping Up with Purpose

Posted: Apr 20, 2020 12:00am ET BY Ken Beaulieu

As the COVID-19 pandemic continues to rampage across the globe, with seemingly no end in sight, has there ever been a greater need for brands to activate their purpose or reason for being beyond profit?

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This Blog Post Has Nothing to Do with the Coronavirus

Posted: Apr 17, 2020 12:00am ET BY Andrew Eitelbach

Five years after allegations about media rebates set the marketing industry on edge, trust is still an issue. The ANA’s Andrew Eitelbach highlights this and other stories from ANA Newsstand that you can’t miss.

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5 Inspirational Quotes from Marketing Leaders

Posted: Apr 16, 2020 12:00am ET BY Ryan Dinger

No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.

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Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic

Posted: Apr 15, 2020 12:00am ET BY Chris Wayman

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.

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Disney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers

Posted: Apr 14, 2020 12:00am ET BY Michael Berberich

This week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.

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How Content Can Help Your Brand Keep Calm and Carry On — Virtually

Posted: Apr 10, 2020 12:00am ET BY David Brown

In these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.

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You’ve Heard of Viral Marketing: What about Virus Marketing?

Posted: Apr 9, 2020 12:00am ET BY Paul P. Robinson

The ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.

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Beyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander

Posted: Apr 9, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.

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Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual

Posted: Apr 8, 2020 12:00am ET BY Matthew Schwartz

Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

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Marketers Are Agile and Empathetic in the Age of COVID-19

Posted: Apr 7, 2020 12:00am ET BY Bill Duggan

Marketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.

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7 Key Quotes from the 2020 ANA Brand Masters Conference

Posted: Apr 3, 2020 12:00am ET BY Ryan Dinger

The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.

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