Marketing Maestros Archive
January 2021
Predictions for a New (Partnership) World Order
Posted: Jan 28, 2021 12:00am ET BY Bruno Gralpois, ANA FacultyAdditional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?
READ MOREBeyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm
Posted: Jan 25, 2021 12:00am ETFrom taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose A ...
READ MOREOut of This World Marketing, Rejuvenating the Recruitment Race, and More
Posted: Jan 19, 2021 12:00am ET BY Andrew EitelbachEach month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.
READ MOREB2B Marketers Look on the Bright Side of Things
Posted: Jan 12, 2021 12:00am ET BY Matthew SchwartzTo describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.
READ MORENominations Open for EEC Awards
Posted: Jan 7, 2021 12:00am ET BY Ryan Phelan, Jose CebrianWe’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.
READ MOREInspired By Sir Isaac Newton
Posted: Jan 6, 2021 12:00am ET BY Bill DugganSir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.
READ MOREWhat’s Ahead for Marketers as a New Browser War Begins
Posted: Jan 5, 2021 12:00am ET BY Michael ZacharskiWhatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”
READ MORE