Marketing Maestros Archive

January 2021


Predictions for a New (Partnership) World Order

Posted: Jan 28, 2021 12:00am ET BY Bruno Gralpois, ANA Faculty

Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?

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Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

Posted: Jan 25, 2021 12:00am ET

From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose A ...

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Out of This World Marketing, Rejuvenating the Recruitment Race, and More

Posted: Jan 19, 2021 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

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B2B Marketers Look on the Bright Side of Things

Posted: Jan 12, 2021 12:00am ET BY Matthew Schwartz

To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

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Nominations Open for EEC Awards

Posted: Jan 7, 2021 12:00am ET BY Ryan Phelan, Jose Cebrian

We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.

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Inspired By Sir Isaac Newton

Posted: Jan 6, 2021 12:00am ET BY Bill Duggan

Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

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What’s Ahead for Marketers as a New Browser War Begins

Posted: Jan 5, 2021 12:00am ET BY Michael Zacharski

Whatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”

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