Marketing Maestros Archive

November 2020


Beyond Profit Podcast: A Discussion on Water Conservation with Mark-Hans Richer

Posted: Nov 23, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

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Insights from the ANA Multicultural Marketing & Diversity Conference

Posted: Nov 19, 2020 12:00am ET BY Bill Duggan

The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.

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The 15 Best Quotes From the 2020 ANA Masters of Marketing Week

Posted: Nov 18, 2020 12:00am ET BY Ryan Dinger

In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

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There’s Never Been a Better Time to Be Better

Posted: Nov 18, 2020 12:00am ET BY Dan Grimm

The most common theme from the recent ANA Masters of Marketing Week, “Force for Good. Force for Growth,” wasn’t about pivoting, doubling down, or even digital transformation. It was about empathy.

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ANA/AIMM Diversity Report Summed Up in 4 Charts

Posted: Nov 17, 2020 12:00am ET BY Bill Duggan

For the third consecutive year, the ANA and AIMM are releasing “A Diversity Report for the Advertising/Marketing Industry.” The ANA’s Bill Duggan shares his highlights.

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Being a Good Neighbor, Struggling to See Ahead, and More

Posted: Nov 11, 2020 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up the latest can’t-miss content from the ANA’s four online publications. Here’s the Newsstand review for the month of October.

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Trust and Historic Television Viewership Equal Brand Sales

Posted: Nov 10, 2020 12:00am ET BY Brad Seitter

The pandemic affects every demo, race, and religion. It has upended our world and caused many changes in both business and home life. The valiant efforts to curtail the spread of the pandemic by remaining at home has led to increased media consumption, including historic television viewership and unquestionable trust in local broadcast TV. The trust that comes with TV station viewership creates a ...

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Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2020

Posted: Nov 6, 2020 12:00am ET BY Bill Duggan

As we approach the 22nd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here’s ANA Group EVP Bill Duggan’s top ten list.

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Turning Agencies into Growth Agents

Posted: Nov 5, 2020 12:00am ET BY Bruno Gralpois, ANA Faculty

GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.

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The Shifting Marketing Landscape: A Q&A With Nationwide’s Jim McCoy

Posted: Nov 4, 2020 12:00am ET BY Leah Marshall

This year’s Influencer Marketing and Activation Conference will be a virtual experience, bringing together leading marketers from across the industry for insightful case studies and in-depth discussions on hot-button issues and the latest trends. In advance of his presentation at this year’s conference, the ANA sat down with Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, fo ...

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