Marketing Maestros Archive

November 2019

Statement from Privacy for America Advisor Stu Ingis

Posted: Nov 18, 2019 12:00am ET BY Stu Ingis

A statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.


Data-Driven Decisions and AI-Fuelled Storytelling: a Q&A with Manos Spanos

Posted: Nov 14, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.


The Contemporary Playbook for Content Marketing

Posted: Nov 12, 2019 12:00am ET BY David Germano

Content marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of marketing, it is dramatically influencing content marketing as well.


Evaluating the Purpose-Driven Business

Posted: Nov 7, 2019 12:00am ET BY Dr. James R. Gregory

The purpose-driven business is akin to a corporate brand business strategy, and the measurement models should apply. Here’s how to evaluate your purposeful marketing.


Creating An Inclusive Environment: Q&A With BBDO's Storm Smith

Posted: Nov 5, 2019 12:00am ET BY Bill Duggan

Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.