Marketing Maestros Archive

November 2019


The Case for Training: Build People, Build Your ROI

Posted: Nov 27, 2019 12:00am ET BY Jerusha Harvey

Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.

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Beyond Profit Podcast: A Discussion with Author Joe Jaffe

Posted: Nov 27, 2019 12:00am ET

Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...

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Don’t Forget the Boomers, or You Will Leave Money on the Table

Posted: Nov 21, 2019 12:00am ET

America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.

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Privacy for America’s Letter to Congress

Posted: Nov 21, 2019 12:00am ET

ANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Associa ...

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Insight Into General Mills’ “Cheerios Moments of Good” Campaign

Posted: Nov 20, 2019 12:00am ET BY Denise McDevitt

General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.

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The Power of Animation to Drive User Engagement

Posted: Nov 19, 2019 12:00am ET BY RS Raghavan

How can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.

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Statement from Privacy for America Advisor Stu Ingis

Posted: Nov 18, 2019 12:00am ET BY Stu Ingis

A statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.

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Data-Driven Decisions and AI-Fueled Storytelling: a Q&A with Manos Spanos

Posted: Nov 14, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.

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All Professionals Practice Their Skills: Do You?

Posted: Nov 13, 2019 12:00am ET BY Howard Ibach

When was the last time you wrote a “practice” creative brief, or prepared for a creative review? Here are three exercises from Howard Ibach, an Instructor at the ANA’s Marketing Training and Development Center, to hone your creative brief-writing and creative reviewing muscles.

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The Contemporary Playbook for Content Marketing

Posted: Nov 12, 2019 12:00am ET BY David Germano

Content marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of marketing, it is dramatically influencing content marketing as well.

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Evaluating the Purpose-Driven Business

Posted: Nov 7, 2019 12:00am ET BY Dr. James R. Gregory

The purpose-driven business is akin to a corporate brand business strategy, and the measurement models should apply. Here’s how to evaluate your purposeful marketing.

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Four Ways to Find Your Metric that Matters

Posted: Nov 6, 2019 12:00am ET BY Jim Huffman

What is the right metric for your team? There isn’t a one size fits all answer for this. To help you uncover the right metric for your team, here are four ways to think through how your team focuses on data.

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Creating An Inclusive Environment: Q&A With BBDO's Storm Smith

Posted: Nov 5, 2019 12:00am ET BY Bill Duggan

Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.

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