Marketing Maestros Archive

April 2021

Risks Related to Ad Agency Staff Reductions

Posted: Apr 13, 2021 12:00am ET BY Cliff Campeau

Advertisers cut budgets; ad agencies reduce headcount. No one can fault an ad agency for making prudent fiscal decisions when revenues decrease, but advertisers need to take precautions in this situation to mitigate their risks, particularly when there are significant downsizings as there were in 2020.


Motivating Listeners to Act in 2021

Posted: Apr 7, 2021 12:00am ET BY Tammy Greenberg

Radio, across all of its digital platforms, has and continues to experience exponential growth, earning significant share of media consumption throughout 2020 and the post-pandemic.


Beyond Profit Podcast: A Discussion with Mastercard CMO Raja Rajamannar

Posted: Apr 5, 2021 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.


Digital Advertising Needs More Humans and Less Tech

Posted: Apr 1, 2021 12:00am ET BY Sergey Tsoy, Vladislav Kuzemchik

Digital advertising is enthusiastic about technology, and for good reason. Automation and optimization are useful, but one wonders: have we erred on the side of eliminating the human factor when designing and executing advertising initiatives?