Marketing Maestros Archive

April 2019


Talking Technology with Christopher Thomas-Moore

Posted: Apr 30, 2019 12:00am ET BY Barbie Romero, manager of committees and conferences, ANA

Ahead of his presentation at the 2019 ANA Digital and Social Media Conference, Presented by Meredith, Christopher Thomas-Moore of Domino’s sat down with the ANA to discuss the brand’s journey through the world of marketing technology.

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The 2019 ANA Genius Awards Are Open for Entries

Posted: Apr 29, 2019 12:00am ET BY Dori Fern

Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar.

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Why We Bought Droga5: Q&A with Accenture's Whipple

Posted: Apr 26, 2019 12:00am ET BY Bill Duggan

Accenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.

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Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns

Posted: Apr 25, 2019 12:00am ET BY Melinda McLaughlin

The growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.

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Driving ROI Through Supplier Diversity

Posted: Apr 24, 2019 12:00am ET BY Bill Duggan

Simona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.

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A Conversation with Amy Spiridakis

Posted: Apr 23, 2019 12:00am ET BY Mike Kaufman

Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

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Four Pillars of Sustainable Business and Green Marketing

Posted: Apr 22, 2019 12:00am ET BY Morgan Strawn

Brands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.

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Planning for Success: Eight Priorities for CMOs Come 2020

Posted: Apr 19, 2019 12:00pm ET BY Bruno Gralpois, ANA Faculty

It’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.

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10 Highlights from #ANAMedia

Posted: Apr 18, 2019 12:00am ET BY Bill Duggan

Bill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”

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Will Cooler Digital Screens Heat up CPG Sales?

Posted: Apr 17, 2019 12:00am ET BY Michael J. McDermott

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.

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If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now

Posted: Apr 16, 2019 12:00am ET BY Pini Yakuel

Direct-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.

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Everyday Innovation with Kristi Argyilan

Posted: Apr 15, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Kristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.

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Innovation Is Everywhere — the Retail Experience in NYC

Posted: Apr 12, 2019 12:00am ET BY Paul P. Robinson

Marketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.

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Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority

Posted: Apr 11, 2019 12:00am ET BY Penry Price

With the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.

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ANA’s 2019 Influencer Marketing Guide and Playbook

Posted: Apr 10, 2019 12:00am ET BY Leah Marshall

The ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.

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4 Tips for Improving Digital Media's Customer Experience

Posted: Apr 9, 2019 12:00am ET BY Mike Herrick

Mike Herrick of Urban Airship shares his strategies for keeping customers invested in digital media.

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Trust Between Marketers and Agencies Is Earned

Posted: Apr 5, 2019 12:00am ET BY Bill Duggan

There has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.

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Winning Product Launches: Case Studies in Tactic Selection

Posted: Apr 5, 2019 12:00am ET BY Morgan Strawn

When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.

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Improve Your Content Performance on Social Media

Posted: Apr 4, 2019 12:00am ET BY Amanda Sparks

Staying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.

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The Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data

Posted: Apr 3, 2019 12:00am ET BY Warren Zenna

Inaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.

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Beyond Profit Podcast: Engaging for Good, with David Hessekiel

Posted: Apr 3, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers

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Brands Need a More Organic Approach to Martech Strategy

Posted: Apr 2, 2019 12:00am ET BY Matthew Schwartz

In the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.

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