Marketing Maestros Archive

August 2020


Beyond Profit Podcast: Ethics Expert Rob Chestnut on Acting with Integrity

Posted: Aug 31, 2020 12:00am ET

Beyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.

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Poolside Reading

Posted: Aug 27, 2020 12:00am ET BY Andrew Eitelbach

Whether you’re relaxing poolside or burning the midnight oil, clear your August haze with these cool insights and hot tips from ANA Newsstand.

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Purpose in a Perfect Storm

Posted: Aug 25, 2020 12:00am ET BY MaryLee Sachs

There is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose, but rather enterprise-wide purpose that guides an organization and that ladders up to how the organization behaves in its actions and reactions.

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Best Practice Guidelines for Agency Search Consultants

Posted: Aug 11, 2020 12:00am ET BY Bill Duggan

The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.

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How B2B Marketers Can Differentiate to Win

Posted: Aug 5, 2020 12:00am ET BY Doug Novack

At this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.

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Beyond Profit Podcast: A Discussion with Standard Textile’s Judy Sroufe

Posted: Aug 3, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.

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