Marketing Maestros Archive

September 2021

  • How to Create a Competitive Advantage in a Virtual World

    Posted: Sep 13, 2021 12:00am ET BY Mary Czarnecki

    The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage by empowering their people to operate at their highest level. Here are three keys to getting there.

    READ MORE
  • Understanding Your Ad Agency’s Use of Affiliates

    Posted: Sep 9, 2021 12:00am ET BY Cliff Campeau

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

    READ MORE
  • How to Choose an OTT Platform to Maximize Your Marketing

    Posted: Sep 7, 2021 12:00am ET BY David Buonfiglio

    When choosing the right marketing platform, there are three factors marketers need to consider: content, data, and measurement.

    READ MORE
  • They Said It at the ANA Brand Activation & Creativity Conference

    Posted: Sep 2, 2021 12:00am ET BY Mike Kaufman

    Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

    READ MORE