Marketing Maestros Archive

February 2020


Why Content Marketing and Brand Empathy Are Set to Change in Big Ways

Posted: Feb 18, 2020 12:00am ET BY Keith Richey

Brand empathy, foldable phones and the next level of content marketing: Keith Richey of LinkedIn shares his takeaways from CES 2020.

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Streaming Media Services Setting New Table for Advertisers

Posted: Feb 13, 2020 12:00am ET BY Matthew Schwartz

2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.

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Advertising Should Be More Like Marketing, And Privacy Laws Will Accelerate This Disruption

Posted: Feb 11, 2020 12:00am ET BY Tod Loofbourrow

Brands have been moving toward an adtech/martech convergence for years, but a new emphasis on data privacy will both accelerate this trend in 2020 and open up meaningful opportunities for CMOs to make measurable contributions to their businesses.

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Beyond Profit Podcast: A Discussion with Reputation Institute CEO Kylie Wright-Ford

Posted: Feb 10, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Kylie Wright-Ford, CEO of the Reputation Institute, to discuss the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.

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Make Sure You’re Asking Questions

Posted: Feb 6, 2020 12:00am ET BY Marc Goldberg

Fraud is still a lurking threat in the marketing world, and you need to combat it. Here are several questions senior marketers need to ask their agencies, vendors, and teams.

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Key Lessons from the Edelman-LinkedIn 2020 B2B Thought Leadership Impact Study

Posted: Feb 4, 2020 12:00am ET BY Joe Kingsbury

The 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study features insights from more than 3,200 business decision-makers (e.g., buyers) and thought leadership producers from a wide range of industries across APAC, EMEA and the U.S. The findings underscore thought leadership’s impact on B2B demand generation and sales — for better and worse.

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