Marketing Maestros Archive

February 2020


Navigating Marketing’s Turbulent Waters

Posted: Feb 27, 2020 12:00am ET BY Cliff Campeau

The expansion and fragmentation of the advertising sector, fueled by rapid advances in technology, has complicated things for many of the industry’s stakeholders.

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Why Focus on Micro-Influencers for Better Marketing in 2020

Posted: Feb 25, 2020 12:00am ET BY Lesley Vos

In today’s influencer-heavy marketing landscape, authenticity and relatability are more important than popularity. If you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020.

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Champions of Growth Podcast - Influencers and the Power of Storytelling with Ursula Ringham

Posted: Feb 24, 2020 12:00am ET

Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.

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5 Reasons to Participate in the ANA Best Jobs Ever Campaign

Posted: Feb 20, 2020 12:00am ET BY Elliot Lum

The ANA Educational Foundation and McCann Worldgroup created the Best Jobs Ever campaign to help expand the perception of what marketing and advertising is and to create an immediate talent pipeline into the industry by posting actual jobs. Here’s why you should consider getting involved.

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Why Content Marketing and Brand Empathy Are Set to Change in Big Ways

Posted: Feb 18, 2020 12:00am ET BY Keith Richey

Brand empathy, foldable phones and the next level of content marketing: Keith Richey of LinkedIn shares his takeaways from CES 2020.

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Streaming Media Services Setting New Table for Advertisers

Posted: Feb 13, 2020 12:00am ET BY Matthew Schwartz

2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.

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Advertising Should Be More Like Marketing, And Privacy Laws Will Accelerate This Disruption

Posted: Feb 11, 2020 12:00am ET BY Tod Loofbourrow

Brands have been moving toward an adtech/martech convergence for years, but a new emphasis on data privacy will both accelerate this trend in 2020 and open up meaningful opportunities for CMOs to make measurable contributions to their businesses.

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Beyond Profit Podcast: A Discussion with Reputation Institute CEO Kylie Wright-Ford

Posted: Feb 10, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Kylie Wright-Ford, CEO of the Reputation Institute, to discuss the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.

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Make Sure You’re Asking Questions

Posted: Feb 6, 2020 12:00am ET BY Marc Goldberg

Fraud is still a lurking threat in the marketing world, and you need to combat it. Here are several questions senior marketers need to ask their agencies, vendors, and teams.

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Key Lessons from the Edelman-LinkedIn 2020 B2B Thought Leadership Impact Study

Posted: Feb 4, 2020 12:00am ET BY Joe Kingsbury

The 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study features insights from more than 3,200 business decision-makers (e.g., buyers) and thought leadership producers from a wide range of industries across APAC, EMEA and the U.S. The findings underscore thought leadership’s impact on B2B demand generation and sales — for better and worse.

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