Marketing Maestros Archive
July 2020
Keen Interest in the ANA’s List of Certified Diverse Suppliers
Posted: Jul 28, 2020 12:00am ET BY Bill DugganLast week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.
READ MOREMarketing Changes Wrought by Pandemic Feel Permanent Already
Posted: Jul 23, 2020 12:00am ET BY Matthew SchwartzThe coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what bran ...
READ MOREInside the RAB’s Audio Pulse Poll
Posted: Jul 21, 2020 12:00am ETFor consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
READ MORE4 Steps to Boost Marketing Efficiency Now
Posted: Jul 16, 2020 12:00am ET BY Cliff CampeauDriving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.
READ MOREGrowth and Opportunities in Content Marketing
Posted: Jul 15, 2020 12:00am ET BY Paul P. RobinsonThis week, the ANA released the new white paper, "Growth and Opportunities in Content Marketing,” based on a 2019 survey. The ANA partnered with the Content Council to conduct the study which revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase.
READ MOREFlexibility Is the New Media Optimizer
Posted: Jul 14, 2020 12:00am ET BY Steve LanzanoThese are tough times for marketers — consumer behavior is unpredictable due to the COVID-19 pandemic, businesses large and small are in varying phases of reopening, and media consumption is experiencing drastic shifts. Throughout all the turmoil, one medium is healthier than ever, and even growing its audience: local broadcast TV.
READ MOREReminder: The Talent Gap Still Exists
Posted: Jul 7, 2020 12:00am ET BY Andrew EitelbachThe pandemic has changed everything — except the need to bridge the talent gap. In sickness and health, in good economies and bad, the need for talent will always be with us.
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