Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers | Event Recaps | All MKC Content | ANA

Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers

Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.