Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact | Event Recaps | All MKC Content | ANA

Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.