NIL and Athlete Sponsorships: The Changing Landscape

Executive Summary

The fundamental relationship between colleges and student athletes is undergoing a rapid and transformational change. These changes will impact not only the sports themselves, but also the sports media and sports marketing landscapes. This session will take a look at how we have arrived here, dissect the changes occurring at the school, state, and national level, and provide an overview of many of the new risks and opportunities for those involved in sports media and marketing.

James Johnston
Davis+Gilbert LLP

Andrew Richman
Davis+Gilbert LLP

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