The Intersection of IP, Marketing Claims, and Data Ethics in Digital Campaigns

Executive Summary

This panel will explore putting together the pieces of puzzle for a successful digital campaigns: nailing down your marketing claim, managing risk on the IP side, and accounting for data ethics considerations.

Moderator:
Anna Naydonov
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Panelists:
Douglas A. Rettew
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Jen Hurley
Director, Legal Affairs
T-Mobile USA, Inc.

Brian DeCicco
Executive Director, Customer Strategy
Mindshare Worldwide

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