Event Recaps
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Event Recaps November 18, 2024In this session, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and OMG's cross-cultural business lead shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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A Survey of the Laws and Regulatory Environment Impacting AI and Advertising
Event Recaps November 14, 2024In this session, Tara Potashnik of Venable provided a comprehensive overview of the current legal and regulatory landscape surrounding AI in advertising, equipping marketers with the knowledge to navigate potential risks and ensure compliance in their AI-driven initiatives.
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AI in Travel: Redefining Experiences and Recommendations
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of experts from the travel industry to reflect on the impact that AI is having and will have on their sector.
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AI-Driven Marketing for a Post-Advertising World
Event Recaps November 14, 2024Brandtech Group partner and head of emerging tech, Rebecca Sykes walked through the frontier of marketing and explored how AI is not a scary monster but just a technology, a tool, and entirely dependent on who uses it and how.
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Answering the Future of Advertising: Brand Truth, AI, and the Answer Economy
Event Recaps November 14, 2024Generative AI has transformed the shopper journey. Success now means embracing the "boring basics" such as content-rich brand websites and robust FAQs that serve as essential "algorithmic anchors," feeding AI with the clarity and depth it needs.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024In this session, explore how Nissan leverages their strategic partnership with Q.Digital to share authentic stories of LGBTQ+ members who are using their voices to champion the community forward on the road to equality.
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Six Tips to Guide the Use of AI in Programmatic Media Buying
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of veterans from the worlds of media and marketing to reflect on what steps and precautions marketers must take to leverage AI in their programmatic media buying, which promises to make processes such as optimization far faster and more efficient.
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Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024This session offered valuable insights from Revry's recent consumer study, revealing the significant purchasing power and brand loyalty within the diverse LGBTQ+ community. Learn about the importance of inclusive advertising, authentic engagement, and targeted messaging in LGBTQ+ media.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Recaps November 13, 2024With rapid advancements in advertising and marketing technology and data-driven strategies, advertisers can engage with consumers on increasingly personal levels. With the enhanced opportunity to engage consumers, advertisers also have to navigate a constantly shifting legal landscape.
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The Use of AI and Legal Ethics
Event Recaps November 13, 2024Much like the introduction of social media ushered in a host of new ethical questions and concerns, the use of AI has also led to a series of ethical questions. In this session, hear about the latest ethical guidance in this area as well as potential ethical issues that still await further guidance.
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Unlocking Marketing Potential: The Power of Customer Data Governance
Event Recaps November 13, 2024This presentation delved into the critical role of data governance in empowering marketers to leverage customer data effectively and automatically.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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“We’re Putting the Brand Back Together” — Getting the Most out of Brand Partnerships with Artists
Event Recaps November 12, 2024In this session, get a lively discussion on the cutting edge of brand-artist partnerships Our panel will walk through scenarios and what to consider when partnering talent with brands, including leveraging data and technology to boost engagement and ROI from such campaigns.
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An In-House Lawyer's Guide to Consumer Reviews and Testimonials
Event Recaps November 12, 2024This panel will feature a discussion of key issues and recent trends related to consumer reviews and testimonials.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Recaps November 12, 2024Join a multi-disciplinary team from Venable LLP to discuss the latest regulatory and business developments in artificial intelligence and what’s on the horizon, with a focus on the topics most relevant to brand advertisers right now.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Recaps November 12, 2024From influencer marketing to augmented reality experiences, speakers will examine the regulatory frameworks governing advertising practices and the adoption of cutting-edge technologies in luxury wellness offerings.
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Complying with the New FCC TCPA One-to-One Lead Generation Ruling
Event Recaps November 12, 2024In this session, industry experts and leaders took a deep-dive into compliance needs with the FCC’s new one-to-one lead generation rules and topically and logically related standards.
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Consumergeddon: Can You Survive the Deceptors?
Event Recaps November 12, 2024Junk Fees, Bait-and-Switch, AI Deepfakes, False Endorsements, Dark Patterns — it’s enough to make anyone’s head spin. This session will bring to life the maze of deceptions and legal issues that are amplified by the capabilities of modern technology – and that we as advertising lawyers must adapt to navigate.
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Earthquake in California! Online Charitable Fundraising Platform Law Shakes up Online Cause Marketing…with Aftershocks in Hawaii
Event Recaps November 12, 2024California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Learn what is covered and how to comply.
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