Content Packages
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The Agency Search and Selection Playbook
Content Packages October 16, 2020The agency search and selection process takes a lot of planning, meeting time, and strategic focus. This four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.
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Future of Work
Content Packages December 9, 2019The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.
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Direct-to-Consumer
Content Packages November 12, 2019According to LUMA Partners’ recent research “D2C Brand LUMAscape,” there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.
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Future of B2B
Content Packages November 12, 2019The world of B2B marketing is evolving as the data and technology disrupt the customer journey and allow trends like account-based marketing to flourish.
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5G
Content Packages October 30, 2019The advent of 5G ushers in a new era of connectivity. It will power the growing Internet of Things, and marketers will be able to provide audiences with enhanced digital or mobile experiences as a result of the increased speed, lowered latency, and improved reliability of the cellular network.
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2019 ANA Masters of Marketing Conference Highlights
Content Packages October 2, 2019Join a who's who of CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in ways that didn't even seem possible a few years ago. Get highlights from the 2019 ANA Masters of Marketing Conference along with insights from marketing leaders.
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Voice Marketing
Content Packages June 17, 2019As voice-activated devices grow in popularity, consumers’ habits and expectations are changing. Brands should consider adapting their communication, advertising, and experience strategies to leverage the capabilities of this now commonplace technology, with an emphasis on optimizing for voice search.
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ANA Marketing Futures Podcast
Content Packages February 1, 2019The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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Behind the Campaign
Content Packages February 1, 2019ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some the most innovative ANA Award-Winning Case Studies.
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Marketing Futures Pulse
Content Packages February 1, 2019Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.
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Augmented Reality
Content Packages July 20, 2018Augmented reality combines the physical and digital worlds to create immersive, engaging consumer experiences that are beginning to shape the social media landscape.
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Blockchain
Content Packages July 20, 2018With its ability to independently verify transactions with 100% accuracy, blockchain technology has the potential to make concerns about ad spend transparency a thing of the past.
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Chatbots
Content Packages July 20, 2018Chatbot technology enables companies to bring the experience of an immediate, one-to-one conversation to scale, with a wide range of functions from customer service to companionship.
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Digital Transformation
Content Packages July 20, 2018In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.
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Future Consumer
Content Packages July 20, 2018The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.
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Future of Programmatic
Content Packages July 20, 2018As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.
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Future of Retail
Content Packages July 20, 2018To say the world of retail is currently in flux would be an understatement. Brands are challenged to establish an omnichannel brand presence while empowering the consumer to use any platform as a point of sale.
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Internet of Things
Content Packages July 20, 2018The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.
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Live Video
Content Packages July 20, 2018Mobile media has created an “always-on” environment in which marketers can reach consumers in real time. Live video gives brands the opportunity to share experiences with audiences around the world as they are happening.
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Neuroscience
Content Packages July 20, 2018In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.
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