Content Packages
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Ethical Marketing: Resources
Content Packages February 28, 2024ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.
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Sustainability: Best Practices & Resources
Content Packages February 28, 2024Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.
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Brand Purpose: Resources
Content Packages February 7, 2024Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. Below are resources aimed to help you better develop and utilize your company's brand purpose.
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The Future of Agencies
Content Packages July 20, 2018Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. We gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Account-Based Marketing Committee Thought Leadership
Content PackagesExplore insights and peer-driven discussions from the ANA Account-Based Marketing Committee, focused on driving revenue growth through targeted, insight-led ABM strategies.
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Advertising Financial Management Committee Thought Leadership
Content PackagesExplore insights from the ANA Advertising Financial Management Committee, focused on improving efficiency, ROI, and financial effectiveness across marketing and advertising operations.
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Agency Relations Committee Thought Leadership
Content PackagesExplore insights from the ANA Agency Relations Committee, focused on strengthening client‑agency partnerships to drive better business outcomes.
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AI Committee Thought Leadership
Content PackagesExplore insights from the ANA AI Committee, focused on practical AI adoption, governance, and real‑world use cases that drive marketing performance.
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Coverage of the ANA Creator Marketing Conference
Content PackagesExplore conference coverage from the ANA Creator Marketing Conference, featuring insights on creator partnerships, influencer strategy, ROI measurement, rates, platform trends, and the evolving creator economy.
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ANA Magazine's Marketing Policy Brief
Content PackagesContinuing coverage of policy and the legal landscape surrounding the advertising and marketing industry.
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