g Content Packages | Marketing Knowledge Center | ANA
Log in Search

Content Packages

  • Learn the A to Z of MarTech

     Content Packages   September 15, 2024  

    Get up to speed on all things MarTech, from making your business case to selecting vendors to establishing governance.

    view

  • Chatbots

     Content Packages   August 29, 2024  

    Chatbot technology enables companies to bring the experience of an immediate, one-to-one conversation to scale, with a wide range of functions from customer service to companionship.

    view

  • Data Compliance and Privacy Regulations

     Content Packages   August 29, 2024  

    In the ever-changing data privacy, compliance, and regulation landscape, it can be challenging for marketers to keep up with the current trends and legislation. Below are the latest resources providing guidance on responsible use of data.

    view

  • Direct-to-Consumer (D2C)

     Content Packages   August 29, 2024  

    According to LUMA Partners’ recent research “D2C Brand LUMAscape,” there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

    view

  • In-Housing Versus Outsourcing

     Content Packages   July 17, 2024  

    Explore strategic considerations behind building in-house marketing teams versus outsourcing talent and tasks to agencies and external partners.

    view

  • SeeHer

     Content Packages   July 10, 2024  

    SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

    view

  • The Alliance for Inclusive and Multicultural Marketing (AIMM)

    Content Packages   July 9, 2024  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) is a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity in the marketplace.

    view

  • Marketing to People with Disabilities: Resources

     Content Packages   May 7, 2024  

    Inclusively marketing to people of all backgrounds and abilities helps create change through representation. Representation can help combat and mitigate prejudice, misinformation, and bias when it comes to how people with disabilities are perceived. Below are resources that help marketers create change outside and inside their organizations when it comes to representation.

    view

  • Promoting Gender Equality

     Content Packages   April 30, 2024  

    Nurturing and promoting gender equality is an imperative for all marketers, internally and externally; dispelling stereotypes and bias around gender benefits all people and allows people to feel seen, cared for, and safe to be themselves. Below are resources that help marketers create change outside and inside their organizations.

    view

  • Marketing to Generations: Resources

     Content Packages   April 25, 2024  

    This is a compilation of resources, helpful guides, and research that help marketers connect to different generations and tailor content to these different groups, such as generation X, millennials, baby boomers, or gen Z.

    view

  • DEIB: Resources

     Content Packages   April 16, 2024  

    This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations.

    view

  • Nonprofit Marketing: Resources

     Content Packages   March 7, 2024  

    Marketing at a nonprofit can be challenging. Retaining loyal donors and expanding reach to acquiring new donors is an ongoing process that evolves as people themselves change and technology advances how information is accessed. ANA's Nonprofit Federation seeks to help nonprofit organizations better connect with their audiences by providing resources and education. Below are helpful resources, trends, guides, tools, and best practices.

    view

  • Celebrating and Supporting Women

     Content Packages   March 1, 2024  

    March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.

    view

  • Artificial Intelligence

     Content Packages   February 28, 2024  

    Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

    view

  • Ethical Marketing: Resources

     Content Packages   February 28, 2024  

    ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.

    view

  • Sustainability: Best Practices & Resources

     Content Packages   February 28, 2024  

    Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.

    view

  • Pet Marketing: Resources

     Content Packages   February 27, 2024  

    How can you successfully market to pet parents? Pets are a beloved part of many families, and more and more brands are turning to various media channels to better reach the various demographics within the pet community. Below are helpful resources that showcase excellence and creativity when marketing to pet parents.

    view

  • Brand Purpose: Resources

     Content Packages   February 7, 2024  

    Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. According to ANA's Center for Brand Purpose, "purpose is an organization's reason for being beyond profit — why it matters to the world." Below are resources aimed to help you better develop and utilize your company's brand purpose.

    view

  • The Future of Martech

     Content Packages   February 7, 2024  

    Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.

    view

  • Generative AI: Resources

     Content Packages   January 10, 2024  

    Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven. Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.

    view

123 >>