How Much Do Clients Tailor Evaluations to Specific Types of Agencies? | Money Slides | All MKC Content | ANA

How Much Do Clients Tailor Evaluations to Specific Types of Agencies?

Decideware shares the results of a survey of 33 agencies and 49 clients that illuminate the degree to which clients take into account specific agency types when determining their approaches to evaluations, including the KPIs used.