Influencer Marketing

This event is over.


I. Triscuit’s Unapologetically Wholesome Partnership with Gordon Ramsay (11:30 - 12:15 p.m. ET)
In this session, learn how Triscuit launched a partnership with the celebrity chef, Gordon Ramsay, to elevate their cultural relevance and generate excitement and awareness among consumers. Hear how the campaign launched on Meta and Pinterest and will continue in a fully integrated effort across TV, digital and social throughout the year. 

Caitlin Schell, Senior Brand Manager, Triscuit, Mondelez International 

Caitlin is an experienced marketer and media expert whose career consist of various marketing roles including brand management, innovation and media buying. For over 11 years, Caitlin has successfully delivered business results for many iconic brands (including RITZ Crackers, Trident Gum) through strategic planning, equity building, innovation, P&L management, and marketing campaigns. Today, Caitlin is the Senior Brand Manager of Triscuit, where she is responsible for managing the end to end business which entails managing the integrated business planning, leading brand communications and activations, and overseeing the P&L.

II. How Neutrogena took to TikTok and Connected with Gen Z Culture (12:15 - 1:00 p.m. ET)
How did a 93-year-old brand win relevance with Gen Z? In 2020, Neutrogena sought out Movers+Shakers, “the best agency in the world at TikTok” (Adweek) with over 250bn views, to help it connect with Gen Z culture and recruit a new generation of fans. Three years in, the brand has garnered billions of views, and 1.5 million likes on its TikTok channel, and launched an edutainment property (SkinU) that’s effectively engaging Gen Z fans.

Taj PeeranHead of Consumer Growth Face, Sun & Makeup, Neutrogena
Evan Horowitz, Co-Founder and CEO, Movers+Shakers