Influencer Marketing

when

Start: Wednesday, March 1, 2023 at 11:00am

End: Wednesday, March 1, 2023 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

HOUSEKEEPING & INTRODUCTIONS (11:00 a.m. ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30 a.m.)

I. Triscuit’s Unapologetically Wholesome Partnership with Gordon Ramsay (11:30 - 12:15 p.m. ET)
An icon the culinary industry, Gordon Ramsay has recently exploded on social media thanks to TikTok, where he has garnered almost 36 million followers and frequently posts comical reaction videos about other people’s subpar cooking attempts. In this session, learn how Triscuit launched a partnership with the celebrity chef to elevate their cultural relevance and generate engagement and awareness among digitally native consumers. Hear how the campaign launched on Meta and Pinterest and will continue in a fully integrated effort across TV, digital and social throughout the year. 

Speaker:
Caitlin Schell, Senior Brand Manager, Triscuit, Mondelez International 

II. Session 2 (12:15 - 1:00 p.m. ET)

Speaker:
TBA

Webinar information, if available, will be provided to registrants only.