Commerce Marketing

Welcome and Introductions (11:00am - 11:10am ET)

Roundtable Discussion (11:10am - 11:20am)

Session I: Retail Media: The Perfect Intersection of Branding & Performance (11:20am - 11:55am)
Retail media's perception as a performance channel undervalues its considerable impact on branding effectiveness. Andrew Lipsman, independent analyst at Media, Ads + Commerce, will illuminate why brands are now getting the best of both worlds whether their retail media campaigns occur on-site, off-site, or in-store. He'll show why high-quality display and video creative on e-commerce websites are effective at driving brand choice, how closed-loop targeting and measurement in TV unlocks new opportunities for brands, and how in-store retail media delivers audience scale and attentiveness with proximity to the point of purchase. 

Speakers:
Andrew Lipsman, Independent Analyst & Consultant,Media, Ads + Commerce
Ian Freitas, Global Retail Marketing Director, Intel Corporation

Session II. (11:55am - 12:30pm ET)

Closing Remarks (12:30pm - 12:35pm)

**Schedule subject to change

SPEAKER BIOS 


Andrew Lipsman, Independent Analyst & Consultant, Media, Ads + Commerce
Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem.
Previously, he was a Vice President & Principal Analyst at eMarketer, focusing on retail and e-commerce. There he covered topics including retail media networks, grocery e-commerce, D2C brands, social commerce, mobile retail apps, the digitization of the store, holiday shopping, and Amazon Prime Day.
Andrew also served as SVP of Marketing & Insights at comScore, where he oversaw the company’s global marketing insights and thought leadership initiatives.
He is often sought for commentary on retail media, e-commerce, digital advertising, social media, and all things Amazon, appearing in leading news organizations like The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half dozen articles in the Journal of Advertising Research.
Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University. Please follow this link to view Andrew’s profile on LinkedIn.



Ian Freitas, Global Retail Marketing Director, Intel Corporation