Commerce Marketing

when

Start: Wednesday, August 18, 2021 at 11:00am

End: Wednesday, August 18, 2021 at 1:00pm

WHERE

11:00 AM EST/ 8:00 AM PST
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

INTRODUCTIONS (11:00AM – 11:15AM)
Paul P. Robinson,
 Director of the Commerce Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM-11:35AM)

I.Pepsi & 7-Eleven Drive Sales of Pizza & Pepsi (11:35AM – 12:15PM)
Stacey Nachtaler will share the breakthrough convergence of personalization at scale retail program with Pepsi and 7-Eleven. Learn how Pepsi deployed customized voice-overs to balance personalization and accelerated sales of Pepsi & Pizza at 7-Eleven. This program integrated the strengths and power of 3 participating brands: Pepsi, Google & 7-Eleven and was measured by the first Google sales lift study with Nielsen. Learn how Pepsi’s shopper team leveraged advanced data & digital video partnerships to drive greater cultural relevance, elevate appetite appeal & drive sales of Pepsi & Pizza at 7-Eleven.

Speaker:
Stacey Nachtaler, 
Marketing Director, PepsiCo

II. TBD (12:15PM – 12:55PM)
Speaker: VMLY&R Commerce

WRAP-UP

 



Webinar information, if available, will be provided to registrants only.