Digital & Social, West Coast Chapter

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*Please use the iPad check-in (mark "visiting Christian Deleon" ) at the lobby and pick up your badge. The meeting room "Zocalo" is on the 4th floor and is to the right of the lobby. QDOBA staff will be there to direct.

NETWORKING BREAKFAST (9:00 – 9:30AM)

INTRODUCTIONS & FIRESTARTER SESSION (9:30 – 9:45AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. QDOBA: DIGITAL & SOCIAL CASE STUDY (9:45 – 10:30AM)
QDOBA, one of the leading fast-casual Mexican food brands in the U.S., has more than 730 restaurants located across the U.S. and in Canada. Committed to using quality, freshly-prepared ingredients, the brand makes a range of menu items in its restaurants' kitchens daily. Guests are encouraged to experience QDOBA's delicious flavor by enjoying one of the brand's signature entrées or by customizing their burritos, tacos, burrito bowls, salads, quesadillas, nachos and tortilla soup to fit their personal tastes. In this session, QDOBA will share insights from a recent digital case study.

Speaker:
Chris Theilen, Media Manager - QDOBA

II. LPL FINANCIAL: HELPING ADVISORS STAY ON THE LEADING EDGE OF DIGITAL MARKETING STRATEGY (10:30 – 11:15AM)
LPL Financial is the nation's largest independent broker/dealer, with over 16,000 financial advisor clients. LPL Financial's marketing team is committed to helping these business owners succeed with their digital efforts while remaining compliant in a highly regulated industry. Their team share two case studies for how they support them with (1) coaching and (2) paid marketing services.

Speakers:
Sarah LeBlanc, Assistant Vice President, Marketing Consulting – LPL Financial
Kati Morton, Manager, Marketing Solutions – LPL Financial

III. SAN DIEGO ZOO: LET'S TALK TIKTOK (11:30AM – 12:15PM)
TikTok is a hot topic right now, not only among first adopters and Gen Z, but with marketers all over the world. With its quirky take on short-form video, vibrant sub-culture, and over 1.5 billion downloads, TikTok is worth talking about--but is it right for your brand? Explore the San Diego Zoo's journey into the wacky world of TikTok — and other new platforms like GIPHY — and learn where your brand fits, where it doesn't, and how to tackle surprising new spaces without embarrassing yourself and actually having fun along the way.

Speaker:
Matthew Steele, Social Media Supervisor – San Diego Zoo

LUNCH (12:15 – 1:00PM)

IV. RETURN ON INFLUENCERS: THE FUTURE OF TIKTOK (1:00 – 1:45PM)
As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3's Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal – R3

V. ILLUMINA: GENOMICS FOR GOOD-LAUNCHING AN INTEGRATED, UNBRANDED AWARENESS CAMPAIGN (1:45 – 2:30PM)
Illumina is a leading developer, manufacturer, and marketer of life science tools and integrated systems for large-scale analysis of genetic variation and function. In this session, learn about how they launched an integrated, unbranded awareness Genomics for Good campaign.

Speakers:
Amy Cullinan, Senior Manager, Social Media - Illumina
Beth Avant, Social Media Manager - Illumina