Joint In-House Agency/Production Management Committee Meeting, Hosted by PepsiCo

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20a.m. ET)

III. PEPSICO: LET’S MEET THE CONTENT STUDIO (10:20 – 10:55a.m. ET)
Our hosts for this meeting, PepsiCo, will kick us off with an overview of their in-house capabilities and the studio space that fuels their creativity. Their mission, to elevate the standard of creativity both across the industry and within the walls of PepsiCo, guides every decision they make. Their 90-person team functions as an extension of PepsiCo’s 20+ beverage brand teams, helping them innovate, and elevate creativity and diverse perspectives. The PepsiCo Content Studio believes in “collaboration without ego,” because they know the most authentic creative ideas can come from anywhere. 

Speaker:
Lou Arbetter, VP, Creative and Production – PepsiCo

IV. REVLON: MEASURING AND PROVING THE FINANCIAL VALUE OF IN-HOUSING (10:55 – 11:30a.m. ET)
Built from the ground-up, Paco Toledo has created RedHouse, Revlon’s in-house creative agency, to manage the creative direction for a house of brands. To recruit a creative team of more than 120 strategists, art directors, copywriters, project managers, producers and more, Paco needed to scale strategically, speaking the language of his Finance department to receive critical funding for growth. His mantra: increase output while keeping operating budgets constant. At this meeting, Paco will offer more details on his successful journey.

Speaker:
Paco Toledo, SVP, Enterprise Creative Services – Revlon

V. BREAK (11:30 – 11:50a.m. ET)

VI. MARRIOTT INTERNATIONAL: REDEFINING HOSPITALITY MARKETING WITH RIOTT HAUS CREATIVE (11:50a.m. – 12:25p.m. ET)
Riott Haus Creative is the in-house creative agency of Marriott international, responsible for brand and digital creative across the company's portfolio of over 30 hotel brands and experiences. Most recently, Riott Haus developed and produced the "Score Big with Marriott Bonvoy Game Day Rituals" campaign for the 2024 NCAA March Madness tournament. With a focus on innovation and customer engagement, Riott Haus Creative has successfully integrated contemporary marketing strategies with Marriott's renowned customer service.

Speakers:
Alyssa Hoersten, Senior Creative Director, Luxury, Riott Haus Creative – Marriott International
John Jaxheimer, VP Creative, Riott Haus Creative – Marriott International

VII. HARD DRIVE RE-USE BEST PRACTICES FOR PRODUCTION & POST (12:25 – 1:00p.m. ET)
Green the Bid, together with Ad Net Zero and AdGreen, have created guidance that aims to significantly reduce carbon emissions in production and lessen the burden on natural resources implicit in excessive hard drive usage. The carbon associated with an average 5TB hard drive, from manufacture to responsible disposal, is approximately 200-250kg of CO2e. Thus, using three hard drives per day on a standard three-day production results in roughly 2.25 tons of CO2e, equivalent to three one-way flights from New York to Los Angeles. Jaclyn Paris from Cosmo Street, partner of Green the Bid, will detail the new guidance.

Speaker:
Jaclyn Paris, Head of Development – Cosmo Street

VIII.NETWORKING LUNCH (1:00 – 1:30p.m. ET) 

IX. PEPSICO CONTENT STUDIO TOUR (1:30 – 2:00p.m. ET)
Our day will end with an exclusive tour of the PepsiCo Content Studio and the facilities that drive their success.