Media
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I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)
II. MEMBER DISCUSSION: Media & Marketing Innovations During the 2024 Election (11:10 – 11:30 a.m. ET)
In late August 2024, YouGov surveyed Americans to learn the impact of new media innovations during this election cycle with voters. Hear their key findings and join in discussion with fellow media leaders on their implications.
Speaker:
Carl Bialik, U.S. Politics Editor and VP of Data Science, YouGov
III. Global LinkedIn Optimization Success at Astellas Pharma: A Two-Year Journey (11:30 a.m. – 12:15 p.m. ET)
Over the span of nearly two years, Astellas Pharma embarked on a successful effort to decommission dozens of abandoned LinkedIn pages, reconfigure regional pages into an organization parent/child structure, and eventually align all its local pages into one global site. In this session, Bob Skwarek from Astellas’ Global Media Relations and Digital team will share the journey the organization took to meet their optimization goals, which resulted in a single, holistic page for all of their audiences.
Speaker:
Bob Skwarek, Associate Director, Digital Communications, Astellas Pharma
IV. Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth (12:15 p.m. – 1 p.m. ET)
Welcome to the new world of programmatically traded media where price is demand-driven, not volume-based, and optimization is algorithmic, not manual. To meet the performance management challenges of this evolving landscape, a new approach to audits is required. Only by shining a light on the key risks inherent in digital media buying can we introduce a modern audit framework designed to surpass traditional price-based analyses, eradicate waste more effectively and offer advertisers a deeper understanding of their digital media investments. This session will outline strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
Speakers:
Evan Kory, Head of Global Media, Audible
Tom Denford, CEO, ID Comms