Creativity Conference Presented By Yahoo!
This event is over.
Creativity is the foundation for long-term, effective brand building. Companies who are brave will be able to break through today's cluttered, fragmented world where consumers control whether to allow your marketing messages in or not. The ANA Creativity Conference is for anyone who is passionate about driving creativity and inspiring your team to take bold risks. You will learn from top client-side marketers and other experts who will provide actionable tips to take back to your organization.
- The main conference is a full day program on December 7.
- On December 6, there will be an afternoon "pre-conference" event.
Both events are included in the conference registration fee.
Group Executive Vice President
Tuesday, December 6, 2011
PRECONFERENCE BONUS SESSION PRESENTED BY YAHOO! (Not available via live streaming)
WHERE DO NEW IDEAS COME FROM?
INTEL FOSTERS CREATIVITY IN THE DIGITAL AGE WITH THE CREATORS PROJECT
DOUBT: UNCONVENTIONAL THINKING AS A CATALYST FOR CREATIVITY
With invited guest Brian Bomeisler, artist and educator.
CAPITALIZING ON THE CREATIVE CANVAS
By using eye-tracking and biometric measures, this new study discovered how ads that properly capitalize on new digital creative canvases resonate emotionally with consumers and help marketers achieve their objectives. It is becoming vital to uncover creative best practices with new ad formats, as digital advertising continues to evolve, and there is a shift towards bigger and more dynamic ad units. Yahoo! looked at how consumers respond at a non-conscious level to specific elements within their innovative expanded digital canvas, the Login Page Takeover ad, and emerged with five creative best practices for how advertisers can leverage larger online ad units to achieve their marketing goals.
Wednesday, December 7, 2011
INSIGHTS FROM ONE OF "THE MOST CREATIVE PEOPLE IN BUSINESS"
THE POWER OF DESIGN
SEATTLE'S BEST COFFEE GETS CREATIVE WITH SOCIAL MEDIA
THE CREATIVITY OF THE DIGITAL CANVAS
General Session cont.
THE EIGHT HABITS OF HIGHLY CREATIVE MARKETERS
HOW DREAMWORKS MARRIES CREATIVITY AND TECHNOLOGY TO DRIVE SUCCESS
HOW WIEDEN + KENNEDY FOSTERS CREATIVITY AND INNOVATION
Cancellation Policy and Notes
Refunds will be granted, excluding a processing fee of $100, if written request for cancellation is received by email or fax up to 30 calendar days before the conference starting date. You will receive a 60% refund if canceling between 14 and 29 days prior to the conference starting date. No refunds will be granted for any cancellations received less than 13 days of the conference as well as 'No Shows'. Your cancellation notice can be faxed to (646) 708.8113 attention Registration Coordinator or email firstname.lastname@example.org. Phone cancellations are NOT accepted. Hotel room cancellations are to be sent directly to the hotel. Registrations received after November 28, 2011 may not be included in the attendee list.