Driving Growth Through Multicultural and Inclusive Marketing hosted by The Coca-Cola Company (In-Person Only)

TIME	EVENT DETAILS	LOCATION
Thursday, June 26, 2025
9:00am - 9:30am	NETWORKING BREAKFAST
9:30am - 9:55am	WELCOME AND OPENING REMARKS
9:55am - 10:30am	REFRESHING EVERY VOICE: COCA-COLA’S JOURNEY TOWARD INCLUSIVE MARKETING EXCELLENCE As one of the world’s most recognizable brands, The Coca-Cola Company understands that true brand relevance starts with cultural relevance. In this session, Coca-Cola will share how it continues to evolve its marketing strategies to reflect the richness of today’s diverse consumer landscape. Through a blend of creative storytelling, community partnerships, and data-informed insights, Coca-Cola will highlight how it centers authenticity and inclusion at every step of the brand journey. Stephanie Eaddy Sr. Director, Cultural Marketing North America The Coca-Cola Company View Presentation
10:30am - 11:05am	P&G: ADDRESSING THE ASIAN AMERICAN REACH GAP AND DRIVING ROI THROUGH RESONANT MEDIA Asian Americans are a $1.6 trillion consumer opportunity that is only 27% visible programmatically (ANA AIMM) which makes them a gap in broader reach efforts and therefore, brand connection. At the forefront for decades in engaging growth audiences, P&G utilized thoughtful, cross-platform, digital-first tactics and insights on the importance of ethnic identity to show up to Asian American audiences where they are. This bridged the reach gap in Q4 2023 leading to 7-figures national sales lift for the Feminine Care category (UPC-based sales lift study) in their work with Asian Media Group. Megan Ho Director of Multicultural Media Procter & Gamble Genessee Semler EVP, Director Asian Media Group
11:05am - 11:20am	NETWORKING BREAK
11:20am - 11:55am	RELEVANCE REIMAGINED: FROM ANIMATIC INSIGHTS TO INCLUSIVE IMPACT. Learn how Pernod Ricard leverages fact-based cultural inclusion metrics and voice of consumers insights from CIIM (the Cultural Insights Impact Measure) to sharpen campaign effectiveness and grow brands across “each and all” audiences. We’ll break down how Skrewball’s “House of High Spirits” campaign and Martell’s “Sacrilege” campaign became more relevant and inclusive, boosting their impact by 19% and 23% respectively. Learn how tapping inclusive voices helps you understand potential polarization, connect storylines genuinely with every segment, and optimize creative and media investments to boost advertising ROI. Carlos Santiago Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM) Daneyni Sanguinetti-Ureña Senior Director of Culture & Inclusive Marketing Pernod Ricard View Presentation
11:55am - 12:30pm	BRILLIANT & BIASED: TURNING AI’S BLIND SPOTS INTO INCLUSIVE BRAND POWER In a world where automation often outpaces cultural understanding, inclusive marketers are uniquely positioned to lead with insight and intention. This session unpacks how AI can amplify bias in everything from imagery to language and how inclusive marketing leaders can train, tame, and transform AI to safeguard brand integrity, elevate cultural nuance, and embed authentic representation into brand strategy. Bethanie Nonami CEO and Founder Marley Nonami View Presentation
12:30pm - 1:30pm	LUNCH
1:30pm - 2:05pm	PEOPLE-CENTERED HOSPITALITY: HOW INCLUSIVE MARKETING COMES TO LIFE AT IHG As a global hospitality leader, IHG Hotels & Resorts is leveraging the power of social marketing to build authentic relationships with today’s diverse, global travelers. This session will explore how IHG brings its brands to life across social platforms to help drive meaningful customer connection and engagement. Discover how inclusive marketing is helping IHG foster brand affinity and drive guest loyalty. Nick Ayres Global Director of Social Marketing IHG Hotels & Resorts View Presentation
2:05pm - 2:40pm	MARKETING THAT DELIVERS: UPS’ COMMITMENT TO SMALL BUSINESSES At UPS, inclusive marketing is rooted in authentic storytelling that highlights the real connections between the brand, its drivers, and the small businesses it serves every day. This session explores the Business Trips series featuring influencer Kareem Rahma as he meets UPS drivers and travels with them to visit small business customers, spotlighting the relationships that make UPS a trusted partner in local communities while driving viral engagement and cultural relevance. Learn how UPS is embedding intentionality into content development, talent partnerships, and community representation to strengthen brand momentum and foster long-term loyalty among today’s dynamic consumer audiences. Kellie Streat Advertising and Partnerships Director United Parcel Service
2:40pm - 2:55pm	CLOSING REMARKS
3:00pm - 3:30pm	COKE FLOAT CLOSING RECEPTION
3:30pm - 4:00pm	COKE STORE EXPERIENCE OR COKE ARCHIVES TOUR

9:00am
- 9:30am

NETWORKING BREAKFAST

9:30am
- 9:55am

WELCOME AND OPENING REMARKS

9:55am
- 10:30am

REFRESHING EVERY VOICE: COCA-COLA’S JOURNEY TOWARD INCLUSIVE MARKETING EXCELLENCE

As one of the world’s most recognizable brands, The Coca-Cola Company understands that true brand relevance starts with cultural relevance. In this session, Coca-Cola will share how it continues to evolve its marketing strategies to reflect the richness of today’s diverse consumer landscape. Through a blend of creative storytelling, community partnerships, and data-informed insights, Coca-Cola will highlight how it centers authenticity and inclusion at every step of the brand journey.

Stephanie Eaddy: Sr. Director, Cultural Marketing North America The Coca-Cola Company

View Presentation

10:30am
- 11:05am

P&G: ADDRESSING THE ASIAN AMERICAN REACH GAP AND DRIVING ROI THROUGH RESONANT MEDIA

Asian Americans are a $1.6 trillion consumer opportunity that is only 27% visible programmatically (ANA AIMM) which makes them a gap in broader reach efforts and therefore, brand connection. At the forefront for decades in engaging growth audiences, P&G utilized thoughtful, cross-platform, digital-first tactics and insights on the importance of ethnic identity to show up to Asian American audiences where they are. This bridged the reach gap in Q4 2023 leading to 7-figures national sales lift for the Feminine Care category (UPC-based sales lift study) in their work with Asian Media Group.

Megan Ho: Director of Multicultural Media Procter & Gamble

Genessee Semler

EVP, Director Asian Media Group

11:05am
- 11:20am

NETWORKING BREAK

11:20am
- 11:55am

RELEVANCE REIMAGINED: FROM ANIMATIC INSIGHTS TO INCLUSIVE IMPACT.

Learn how Pernod Ricard leverages fact-based cultural inclusion metrics and voice of consumers insights from CIIM (the Cultural Insights Impact Measure) to sharpen campaign effectiveness and grow brands across “each and all” audiences. We’ll break down how Skrewball’s “House of High Spirits” campaign and Martell’s “Sacrilege” campaign became more relevant and inclusive, boosting their impact by 19% and 23% respectively. Learn how tapping inclusive voices helps you understand potential polarization, connect storylines genuinely with every segment, and optimize creative and media investments to boost advertising ROI.

Carlos Santiago: Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

Daneyni Sanguinetti-Ureña

Senior Director of Culture & Inclusive Marketing Pernod Ricard

View Presentation

11:55am
- 12:30pm

BRILLIANT & BIASED: TURNING AI’S BLIND SPOTS INTO INCLUSIVE BRAND POWER

In a world where automation often outpaces cultural understanding, inclusive marketers are uniquely positioned to lead with insight and intention. This session unpacks how AI can amplify bias in everything from imagery to language and how inclusive marketing leaders can train, tame, and transform AI to safeguard brand integrity, elevate cultural nuance, and embed authentic representation into brand strategy.

Bethanie Nonami: CEO and Founder Marley Nonami

View Presentation

12:30pm
- 1:30pm

LUNCH

1:30pm
- 2:05pm

PEOPLE-CENTERED HOSPITALITY: HOW INCLUSIVE MARKETING COMES TO LIFE AT IHG

As a global hospitality leader, IHG Hotels & Resorts is leveraging the power of social marketing to build authentic relationships with today’s diverse, global travelers. This session will explore how IHG brings its brands to life across social platforms to help drive meaningful customer connection and engagement. Discover how inclusive marketing is helping IHG foster brand affinity and drive guest loyalty.

Nick Ayres: Global Director of Social Marketing IHG Hotels & Resorts

View Presentation

2:05pm
- 2:40pm

MARKETING THAT DELIVERS: UPS’ COMMITMENT TO SMALL BUSINESSES

At UPS, inclusive marketing is rooted in authentic storytelling that highlights the real connections between the brand, its drivers, and the small businesses it serves every day. This session explores the Business Trips series featuring influencer Kareem Rahma as he meets UPS drivers and travels with them to visit small business customers, spotlighting the relationships that make UPS a trusted partner in local communities while driving viral engagement and cultural relevance. Learn how UPS is embedding intentionality into content development, talent partnerships, and community representation to strengthen brand momentum and foster long-term loyalty among today’s dynamic consumer audiences.