Measure what Matters: Metrics for Marketing Success (In-Person Only) hosted by Pepsi | 1-Day Conferences | ANA

Measure what Matters: Metrics for Marketing Success (In-Person Only) hosted by Pepsi

Join us for an exclusive, in-person one-day conference tailored for ANA members, focused on the art and science of marketing measurement. Hosted by PepsiCo in their Plano, TX headquarters, this event is perfect for marketers at the forefront of campaign measurement and analytics. Engage directly with industry leaders, participate in sessions that challenge and inspire, and discover the most current trends and techniques in marketing metrics. 

when

Start: Wednesday, August 14, 2024 at 9:00am

End: Wednesday, August 14, 2024 at 3:00pm

WHERE

PepsiCo
7701 Legacy Dr.
Plano, TX 75024

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, August 14, 2024
9:00am
- 9:30am
WELCOME & REGISTRATION

9:30am
- 9:35am

OPENING REMARKS

Jackson Bazley
Executive Vice President, Measurement for Marketers ANA
9:35am
- 10:05am

PEPSI SESSION

10:05am
- 10:35am

ENGAGING WITH VALUE & DELIVERING MORE OF IT

As prices rise and consumer budgets tighten, shoppers are navigating a sea of choices, making defining and communicating value more crucial than ever. Today, shoppers face the challenge of balancing price, convenience, and quality.

In this session, we'll delve into the key elements that shape effective value messaging. Kelly McKay, Head of CPG and Affiliate Sales at KCL, will share insights from KCL’s latest consumer surveys, highlighting the priorities, preferences, and behaviors of value-minded shoppers, along with insights from over 36,000 deals launched each year. We’ll explore what types of consumer promotions work best and how consumers prefer to receive their promotions. Additionally, we'll discuss which channels and messaging resonate most with different generations. Join us for a comprehensive look at how to engage value shoppers in today’s market.

Kelly McKay
Head of CPG and Affiliate Sales The Krazy Coupon Lady
10:35am
- 11:00am
NETWORKING BREAK

11:00am
- 11:30am

BUILDING THE NEXT GENERATION OF DALLAS COWBOYS FANS

Maintaining a brand’s cultural relevancy is a never ending process. With increasingly fragmented consumer attention spans, brands have to consistently lean in and build not just for the masses but also for the hand raisers and culture leaders within target segments. With only 8 - 9 on-the-field home games a year, we’ll dive into strategies and examples of how the Dallas Cowboys create a truly year-round diverse offering of both online and in-real-life programming all aimed at building the next generation of global Dallas Cowboys fans.

Rob Sender
Senior Director, Brand & Marketing Dallas Cowboys
11:30am
- 12:00pm

EVOLVING MEDIA MEASUREMENT FOR A COMPLEX LANDSCAPE

Discussing the importance of company-wide alignment and advocacy for innovative media measurement practices, including marketing mix models, CTV optimization, and correlation analysis to tie media behaviors to brand-building KPIs.

Ann Dragovits
Manager, Media Toyota Motor North America
12:00pm
- 1:00pm
LUNCH

1:00pm
- 1:30pm

ANALYTIC PARTNERS SESSION

1:30pm
- 2:00pm

SCIENCE MEETS CREATIVITY TO DRIVE REVENUE: WHAT IT MEANS BEING A DATA DRIVEN MARKETER IN TODAY’S WORLD

This session will focus on end-to-end marketing measurements that empowers the teams to take bold actions and be growth driver for the business. Intelligence that can drive sustained growth in B2B environment shifting the perception of marketing from cost to a revenue function

Sadique Khan
Program Director – Performance Advisory and Insights IBM
2:00pm
- 2:30pm

7-ELEVEN CUSTOMER OBSESSION

100 years ago the US was primarily an agricultural economy, 50 years ago the US was primarily a “Manufacturing Economy”, 30 years ago we became a “Service Economy”, 20 years ago we became a “Technology Economy”, and now the future driven by AI, machine learning, and Deep Learning could flip us to a “Data Economy”.

The availability of customer purchases data from our 7Rewards and Speedy Rewards programs are enabling entirely new opportunities to understand and interact directly with our customers, and branded CPG loyals within 7-Eleven, and across both the Convenience industry and the “Instant Consumption” retail universe.

In this session, we'll explore the emerging Instant Consumption Ecosystem or “ICE” we are implementing for both 7-Eleven Merchants and our Partner Vendors. We hope you will join us as we share insights from our strategy with customers and how we are working to redefine “convenience” using customer insights to build better customer-centric decision-making.

Gary Long
Sr Director, C-Shopper Marketing 7-Eleven
2:30pm
- 2:35pm

CLOSING REMARKS

Jackson Bazley
Executive Vice President, Measurement for Marketers ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.