The State of the Art in Commerce Marketing Hosted by AT&T (In-Person Only) | 1-Day Conferences | ANA

The State of the Art in Commerce Marketing Hosted by AT&T (In-Person Only)

Commerce Marketing has strong roots in the traditional discipline of Shopper marketing, but today has come to mean so much more – from explosion of retail media, the evolution of ecommerce, resurgence of brick-and-mortar, all the way to the establishment of social commerce, “Commerce marketing” is at the forefront of marketing today. The Bottom of the funnel has never been more dynamic, and it’s all about to get shaken up all over again with the advent of AI. With so much to consider, how should marketers think about their efforts in the face of all this added complexity, innovation and opportunity? Come hear the latest cases and best practices from some of the most savvy marketers on the strategy, development, production, placement and execution of commerce programs that are winning with customers and consumers. We’ll welcome industry leaders on their winning formulas for putting winning commerce programs at the heart of their marketing plans. 

when

Start: Wednesday, August 28, 2024 at 9:00am

End: Wednesday, August 28, 2024 at 3:00pm

WHERE

AT&T Headquarters
Whitacre Tower
208 S Akard St.
Dallas, TX 75202

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, August 28, 2024
9:00am
- 9:30am
WELCOME & REGISTRATION

9:30am
- 9:35am

OPENING REMARKS

9:35am
- 10:10am

PERSONALIZING THE OMNICHANNEL EXPERIENCE: THE SINCERELY, FOOD STORY

As consumers demand increasingly tailored experiences, retailers must adapt their strategies to deliver personalized interactions across all touchpoints. This presentation will delve into the customer data and insights, targeted product recommendations, location-based promotions and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign. Attendees will gain valuable insights into how to enhance customer engagement, loyalty, and sales, along with the key metrics for measuring success.

Debbie-Ann Shaw
Marketing Program Manager Albertsons Companies
10:10am
- 10:45am

SESSION 2

10:45am
- 11:00am
NETWORKING BREAK

11:00am
- 11:35am

SESSION 3

11:35am
- 12:10pm

SESSION 4

12:10pm
- 1:10pm
LUNCH

1:10pm
- 1:45pm

SESSION 5

1:45pm
- 2:20pm

SESSION 6

2:20pm
- 2:25pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.