Agenda

All sessions listed below are in Pacific Time (PT).

In this session, we’re asking: are you maximizing your messaging to women? We hope so, as women influence over 85% of global consumer purchase decisions. We also know that accurately representing women in advertising results in a 10X increase in sales lift, and yet only 16% say they are accurately represented.

Learn how to enhance your creative with SeeHer's best practices, informed by the Gender Equality Measurement (GEM®) metric, the global gold standard for the industry. Join SeeHer for our first-ever creative best practices working meeting where you will leave with actionable insights for growing your business through the accurate portrayal and representation of women. Visit seeher.com to learn more.

Includes lunch.

11:00–11:10 a.m.: WELCOME AND BENEFITS OF SEEHER

• Christine Guilfoyle, SeeHer, ANA, President

11:10–11:30 a.m.: NEXSTAR MEDIA CELEBRATES WOMEN CHANGING OUR WORLD WITH THE REMARKABLE WOMEN FRANCHISE

• Moderator: Chris Guilfoyle, President, SeeHer
• Laura Lamattina, VP Branded Entertainment, Nexstar Media
• Dr. Kim Carter-Tillman, Remarkable Women Winner

11:30 a.m.–12:20 p.m.: MISSING THE MODERN MAN IN ADS? HOW TO EVOLVE MALE & FEMALE INTERACTIONS TO DRIVE CREATIVE IMPACT:Did you know that accurate portrayals in advertising can drive a 9X sales lift with Gen Z? Want to future-proof your brand and ensure you resonate with the next generation of consumers? If so, using outdated stereotypes and tropes in advertising portrayals won’t work. Today’s consumers have already moved on, and Gen Alpha and Gen Z have raised the bar even higher for the authenticity and influence they expect and receive from brands. By reflecting women and men more authentically, brands gain trust, loyalty and sales increases with consumers…especially younger consumers who demand authenticity. In this workshop, we’ll challenge outdated portrayals of women in advertising by rethinking how women are represented alongside men, ways of portraying men that will resonate with consumers and elevate the perceptions of both the male and female presentations.

• Yatisha Forde, Senior Director Insights and Thought Leadership, SeeHer
• Gary Getto, President, Advertising Benchmark Index

12:20–12:45 p.m.: CASE STUDY FROM PAST ANA GEM AWARD WINNER – 72ANDSUNNY NFL CAMPAIGN AND NEW SUPER BOWL CAMPAIGN: Panel to feature creative process behind ANA GEM Award-winning NFL campaign with Diana Flores, Women’s Mexican Flag Football Captain and campaign talent along with 72andSunny creative team.

• Moderator: Damaune Journey, Global Chief Growth Officer, 72andSunny
• Claire Egerter, Global Brand + Consumer Marketing Manager, NFL
• Diana Flores, Captain and Quarterback of Mexico’s World Champion National Flag Football team
• Clare Hines, Group Strategy Director, 72andSunny

12:45-12:50 p.m.: AUDIENCE PARTICIPATION

12:50-1:00 p.m.: CLOSING REMARKS

• Christine Guilfoyle, SeeHer, ANA, President

Speakers

Christine Guilfoyle serves as President of SeeHer, the global initiative to champion the positive representation of women and eliminate gender bias in marketing, media, and entertainment. With more than 20 years of experience overseeing some of the country’s most influential women’s lifestyle brands, Christine brings an innate ability to cultivate high-value relationships and drive rapid, ongoing growth for organizations and brands.

Laura Lamattina is an award-winning senior executive and creative leader with over 20 years of experience in Entertainment Marketing. Known for her strategic vision and ability to cultivate impactful brand partnerships, Laura began her career at Lifetime Television before advancing through key roles at Disney and ABC. She later served as Vice President and Creative Director at B2+, a branded content agency, where she collaborated with nearly every major network, streaming service, movie studio, and numerous national brands. In 2019, Laura joined The CW as Vice President, Creative Director of Branded Entertainment. She has since expanded her leadership across the Nexstar portfolio, now overseeing live sports partnerships, product integrations, and custom multiplatform content and influencer campaigns for The CW, CW Sports, NewsNation, and Antenna TV. A New York native, Laura is a graduate of Syracuse University and currently resides in Los Angeles with her family.

Dr. Kim Carter-Tillman, a formerly incarcerated woman turned national advocate, is now one of America’s most powerful voices for women’s empowerment and criminal justice reform. As the Founder of the Time for Change Foundation, she has led groundbreaking efforts to provide housing, economic mobility, and leadership opportunities to thousands of marginalized women and children. Her bold, strategic vision has shaped policy, transformed communities, and earned national honors from CNN, Ebony, and KTLA. For brands committed to equity, innovation, and impact, Dr. Carter-Tillman represents the transformative power of purpose-driven leadership. Her work bridges social responsibility and real-world outcomes, aligning mission with measurable change.

Yatisha Ford is a dynamic insights leader who transforms data into compelling narratives and informs strategies that drive business growth. As Senior Director of Insights and Thought Leadership at SeeHer, a division of the Association of National Advertisers, she champions creativity and accurate portrayals in advertising—proving their impact on brand performance. A skilled consultant and facilitator, Yatisha leads high-impact workshops and presentations that challenge mindsets and drive lasting behavior change. She bridges the gap between research and real-world application, equipping marketers, media, and agencies with actionable insights to embed best practices into creative development, media planning, and measurement. A strategic thinker with a track record of industry-first innovations, she operationalizes insights, deepens engagement with measurement tools, and fosters partnerships that shape the future of inclusive marketing. With expertise spanning culture, communications, technology, and diversity strategies, Yatisha empowers organizations to make informed, forward-thinking decisions that drive meaningful impact.

Gary Getto is the Co-Founder and President of ABX Advertising Benchmark Index and a pioneer in measuring advertising effectiveness across all media types. With a strong background in product development, strategic planning, and marketing, Gary has led groundbreaking work in linking news coverage, social media, and advertising to key business outcomes like sales and brand preference. He was among the first to apply artificial intelligence to better understand how communications influence consumer behavior. At ABX, he helped develop global methodologies and technologies to benchmark ad performance at scale, and he continues to innovate with tools like the Gender Equality Index™ and solutions for ESG, Diversity & Inclusion, and more. Gary holds a B.S. in Mechanical Engineering from Lehigh University and a Master’s in Management Science from Stevens Institute of Technology.

Damaune Journey is a successful executive business leader with a track record of driving growth at global organizations in a diverse range of sectors, including advertising, healthcare and tech.
As the Global Chief Growth Officer at 72andSunny, one of the world’s most admired strategic and creative agencies, Journey is responsible for all global revenue, which includes marketing and revenue operations, business development, and corporate communications. For Journey, success means driving growth in both the agency’s four global offices - Los Angeles, New York, Amsterdam, Sydney - and in the client partners business as well, working closely with its long roster of brands, including the NFL and United Airlines. Under Damaune’s leadership, 72andSunny won 50+ new clients accounts including 1800 Tequila, Sleep Number, Sonos, United Airlines, Wingstop, and Zillow. The agency was also most recently recognized on the AdAge A-List, Agency of the Year by The Gerety Awards and #1 Agency in North America by LBB’s Immortal Awards.

Claire Egerter is a Manager on the Global Brand and Consumer Marketing team at the NFL, focusing on Growth Audiences Marketing. She leads efforts to engage the next generation of fans, specializing in youth marketing to foster fandom and connection with the league. Prior to joining the NFL, Claire was part of the Advertising and Social Media team at United Airlines where she made significant contributions to United’s global marketing strategy and helped lead the rollout of United’s “Good Leads The Way” brand campaign. Claire graduated Magna Cum Laude from Vanderbilt University with a Bachelor of Science in Human & Organizational Development. She lives in New York City and enjoys traveling and exploring new restaurants in her free time.

Diana Flores is the captain and quarterback of Mexico’s World Champion National Flag Football team. Flores also serves as a highly sought after game analyst and sports broadcaster for major networks like FOX Deportes and Univision, including coverage of Super Bowl LVIII. Working alongside the NFL and the International Federation of American Football (IFAF) as the sport’s Global Ambassador, Flores seeks to advance Flag’s reach internationally. A flag football superstar, Flores has competed in numerous national and international tournaments, representing Mexico on the world stage. She has won several awards and accolades throughout her career, including four national titles since 2017, a Bronze World Cup Medal in 2016, a Silver Medal in 2021, Best Offensive Player at the World Flag Football Championship in Panama in 2018, and was named the Most Valuable Player (MVP) at the 2022 World Games where she led her team to a Gold Medal. Flores was also recently recognized by Forbes Magazine in their prestigious "30 Under 30" list for the Class of 2024. She also served as the offensive coordinator for the AFC at the 2023 NFL Pro Bowl Games – alongside head coach, Peyton Manning— and was the featured star in the NFL’s Super Bowl LVII advertisement, “Run With It," which won an Emmy in 2023.