Elevate your Marketing IQ

Hear how Kevin Hart's global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors.

Janina Lundy
EVP, Head of Marketing & Brand Strategy
Hartbeat

From partnering with the Grammy Award-winning pop icon Doja Cat to live-steaming product launches with pro athletes from the snowy slopes of Park City, JBL has always been a vanguard, pushing boundaries with cutting-edge audio products and partnering with like-minded artists and athletes who champion unfiltered expression. In this video, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women's sports, as well as the impact back to the brand.

Katie Raymond
Director, Content and Paid Media
HARMAN International

In this video, Christopher Thomas-Moore, the Chief Digital Officer at Domino's, unveiled Domino's digital journey and shared how innovation, customer focus, and data-driven strategies can propel your brand to new heights.

Christopher Thomas-Moore
Chief Digital Officer
Domino's

While digital marketing serves as a phenomenal tool for emerging brands, its performance-based model alone can't keep up with the ambitions of growing omnichannel businesses. But when exactly is the right time to rebalance your marketing mix and where do you start? MANSCAPED's Chief Marketing Officer, Marcelo Kertész, discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.

Marcelo Kertész
CMO
MANSCAPED

This workshop delves into innovative ways to enhance employee engagement and strengthen organizational culture beyond monetary incentives. It starts with an introduction to the significance of employee engagement, highlighting benefits such as increased productivity, reduced turnover, and higher profitability. Attendees will leave with actionable ideas to improve onboarding, team building, flexibility, recognition, and empowerment, ultimately enhancing retention and maximizing employee potential.

Stan Phelps
Keynote Speaker and Workshop Facilitator
StanPhelpsSpeaks.com

During a panel discussion at the 2024 ANA Masters of B2B Marketing Conference, growth leaders from Dodge Industrial and Johnson Controls discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.

Stephen Diorio
Managing Director
Revenue Enablement Institute

Trent Perrotto
VP, External Communications
Johnson Controls

Mike Shea
Executive Vice President of Sales and Marketing
Dodge^® Industrial

Discover how brands are tapping the passion and excitement surrounding sports to forge authentic connections with female audiences and consumers in the digital audio space and learn the insights and strategies needed to leverage the influential power of podcasts to connect with these audiences.

Jordan Robinson
Journalist and Co-Host
Queens of the Court: A WNBA podcast

Katie Stone
Director, Sports Strategy
Audacy

Jennie Platt, CMO of TD Bank, shared TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community, and Steve Garibell, VP of community business development, shared how TD Bank goes above and beyond the call of duty to support the community all-year round.

Jennie Platt
CMO
TD Bank

Steven Garibell
VP of community business development
TD Bank

At TOMS, giving back isn't just a gesture — it's a commitment woven into the fabric of our brand. TOMS proudly dedicates ⅓ of its profits for good — including forming deep partnerships with community organizations like Brave Trails to uplift and empower LGBTQ+ youth. In this session, uncover the power of storytelling, partnership, and shared purpose in driving meaningful change and fostering a future where everyone can thrive.

Becky Kent
Vice President of Impact
TOMS

Jake Young
Communications Director
Brave Trails

As a response to the alarming "Don't Say Gay" law coming into effect in Florida, you may have heard of the gold, sparkly "#Gay is OK" soap made by Lush that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community. But that is only one example of Lush's advocacy as it has continued to campaign with the queer community for over decade. North American Advocacy and Activism Manager Carleen Pickard discussed Lush's unique campaigning style and why bold statements and actions by marketers are needed now.

Carleen Pickard
North American Advocacy and Activism Manager
LUSH

Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.

Stephanie Jacoby
SVP
Smirnoff

During the ANA's LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.

Javier Farfan
NFL cultural strategist

Learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.

Danan Ren
SVP, Client Insights and GTM Enablement
Comscore

Bo Liu
Principal Analyst, Client Insights
Comscore

Caleb White
Product Marketing Principal
Comscore

The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses, and during a session at the ANA's 2024 Digital and Social Media Conference, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.

Jen Braceat
Chief Futurist
Ford Motor Company

Dipti Kachru, global CMO at Broadridge Financial, shared how her brand transformed its middle funnel tactics by harnessing the power of data, content, and technology to drive consideration and foster meaningful connections with clients and prospects.

Dipti Kachru
Global CMO
Broadridge Financial

In this dynamic panel discussion, speakers explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization. Led by industry expert Mike Linton, the panel dove into practical strategies for overcoming skepticism and fostering productive collaboration between marketing teams and sometimes reluctant stakeholders.

Moderator: Mike Linton
Host
CMO Confidential Podcast

Jeff Lowe
Chief Commercial Officer
SMART Technologies

Roula Nasser
Chief Financial Officer
SMART Technologies

Rob Whitney
Vice President, Marketing and Innovation
Univar Solutions

Generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.

Peter Weinberg
founder
Evidenza.ai

Latinos represent 50 percent of the total trade-related workforce and 30 percent of all U.S. contractors. Eric Miller, marketing leader of home centers at Owens Corning, Charlie Echeverry, founder and CEO at Black // Brown, and Roy Eduardo Kokoyachuk, co-founder and principal at ThinkNow, discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.

Eric Miller
Marketing Leader of Home Centers
Owens Corning

Charlie Echeverry
Founder and CEO
Black // Brown

Roy Eduardo Kokoyachuk
Co-Founder and Principal
ThinkNow